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Unity in bloom.
The new Black Unity watch band and face symbolize the growth and resilience of generations working together for a more equitable world. One where everyone blooms.
The new Unity Bloom watch band and matching watch face are inspired by the growth and resilience of generations working together to address injustice and dismantle systemic barriers. The flowers all have a handcrafted appearance, as if cut from paper. Together, they serve as emblems of truth, power, and solidarity. The bands have tiny variations from the complex manufacturing process and the inherent qualities of the material, meaning each one is unique. Designed by Black creatives and allies at Apple, this band and watch face are for anyone committed to ending systemic racism and building a more equitable world. One where everyone blooms.
The new Black Unity Sport Band features a custom, handcrafted floral design.
“Truth. Power. Solidarity.” message with one of four unique flower emblems laser‑etched on the pin‑and‑tuck closure.
Bouquets of joy.
Celebrate Black unity with the Unity Bloom watch face. Whenever you raise your wrist, the flowers fill in with joyful hues.
Choose from single‑bloom or full‑bloom variations with multiple color options.
Bloom. Together.
Show your support with free iOS and iPadOS wallpapers.
Four bands. One purpose.
Shop the full Black Unity Collection — four Special Edition bands celebrating and supporting Black communities around the world.
Through our Racial Equity and Justice Initiative, Apple is proud to support these global organizations focused on expanding opportunities for Black, Hispanic/Latinx, and Indigenous communities to create meaningful change:
Boys & Girls Clubs of America
Boys & Girls Clubs of America is developing the next generation of innovators and community leaders by designing opportunities for members to code, create, and connect with community. Boys & Girls Clubs of America knows the power of offering opportunities to young people by helping them build technical and real-life skills to enter and shape the workforce of tomorrow. Based in Atlanta, Georgia, with locations across the United States, on Native lands, and on military bases around the world.
The Studio Museum in Harlem
The Studio Museum in Harlem is the nexus for artists of African descent locally, nationally, and internationally and for work that has been inspired and influenced by Black culture. It is a site for the dynamic exchange of ideas about art and society. The museum is equally engaged as a cultural anchor in Harlem and as a presiding influence and thought leader for the international art world.
Battersea Arts Centre
Battersea Arts Centre creates welcoming and inclusive spaces where communities, artists, and audiences can connect and be creative. Based in London.
Art Gallery of New South Wales
The Art Gallery of New South Wales’s Djamu Youth Justice Program supports Indigenous young people in the New South Wales youth justice system by creating meaningful connections to art and culture. Forging positive relationships between these young people and members of the Aboriginal and Great Ocean arts community, the program provides mentorship and vocational pathways post-release. Based in Sydney, Australia.
Ghetto Film School
Ghetto Film School educates, develops, and celebrates the next generation of great storytellers through film and media, with locations in New York City, Los Angeles, and London.
The National Museum of African American Music
The National Museum of African American Music is the only museum of its kind dedicated to educating the world through preserving and celebrating the central role African Americans play in creating the American soundtrack. Located in Nashville, Tennessee.
With Family Setup, everyone in the family, like your kids and older adults, can have an Apple Watch. Even those who don’t have their own iPhone yet. It’s all the connectivity, wellness, and safety features you love, for everyone you love. Fun and independence for them. Peace of mind for you.
Pairing is caring.
Family Setup lets you pair watches for your children and older family members to your iPhone. Everyone gets their own phone number, and you can manage each watch using the Apple Watch app on your iPhone.
A great call for kids.
With Family Setup, kids get to experience many of the capabilities of Apple Watch. They can stay in touch with the people you approve, by calling and texting. And have fun streaming music, downloading apps, and paying for stuff with Apple Cash Family. You can also schedule Schooltime to limit Apple Watch features when they need to focus. Even the Activity rings have been rethought to better reflect how they exercise — tracking Move minutes instead of active calories. And with location sharing, you’ll get alerts when kids get home or aren’t where they’re expected to be.
A smart call for older adults.
Apple Watch can open up a whole new world for older family members. They get the same connectivity benefits of Apple Watch, like calling, texting, and location sharing to stay close to the family. And if they need it, they can make the text larger or bolded.
Safety features.
Apple Watch comes with important safety features like fall detection which can detect if your loved ones have taken a hard fall. If it senses they're immobile, Emergency SOS will connect them with emergency services — even if they haven't signed up for a cellular plan. They can also get help in an emergency — all over the world by simply pressing and holding the side button.
Health features.
Apple Watch can alert family members if it detects unusually high or low heart rates, as well as measure their current heart rate. And all the Activity goals, including Stand hours and Exercise minutes, can be customized to a level that works for older family members.
Apple Fitness Plus
From HIIT to Meditation, there’s something for everyone.