Apple Watch

Get 3% Daily Cash back with Apple Card. And pay for your new Apple Watch over 24 months, interest‑free when you choose to check out with Apple Card Monthly Installments.* Learn more

Apple Watch Ultra

Adventure awaits.

Apple Watch Series 8

A healthy leap ahead.

Apple Watch SE

A great deal
to love.

Which Apple Watch
is right for you?

New

Apple Watch
Series 8

Buy

45mm or 41mm

Swimproof1

IP6X dust resistant1

 

 

Always-On Retina display
Up to 1000 nits

Blood Oxygen app2

ECG app3

High and low heart
rate notifications

Irregular rhythm
notification4

Temperature sensing5

Cycle tracking
with retrospective
ovulation estimates6

Emergency SOS7

International
emergency calling8

Fall Detection

Crash Detection7

 

Cellular available9

Family Setup — pair
multiple
watches
with one iPhone10

New

Apple Watch
SE

Buy

44mm or 40mm

Swimproof1

 

 

 

Retina display
Up to 1000 nits

 

 

High and low heart
rate notifications

Irregular rhythm
notification4

 

Cycle tracking6

Emergency SOS7

International
emergency calling8

Fall Detection

Crash Detection7

 

Cellular available9

Family Setup — pair
multiple
watches
with one iPhone10

New

Apple Watch
Ultra

Buy

49mm

Swimproof11

IP6X dust resistant12

MIL-STD 810H certification13

Action button

Always-On Retina display
Up to 2000 nits

Blood Oxygen app2

ECG app3

High and low heart
rate notifications

Irregular rhythm
notification4

Temperature sensing5

Cycle tracking
with retrospective
ovulation estimates6

Emergency SOS7

International
emergency calling8

Fall Detection

Crash Detection7

86-decibel Siren
to attract attention

Cellular9

Family Setup — pair
multiple
watches
with one iPhone10

Compare all models Shop Apple Watch

Family Setup

Your family joined
at the wrist.

Family members who don‘t have an iPhone can stay in touch with Apple Watch.

Family Setup

One iPhone
makes everyone's Apple Watch tick.

With Family Setup, everyone in the family, like your kids and older adults, can have an Apple Watch. Even those who don’t have their own iPhone yet. It’s all the connectivity, wellness, and safety features you love, for everyone you love. Fun and independence for them. Peace of mind for you.

Pairing is caring.

Family Setup lets you pair watches for your children and older family members to your iPhone. Everyone gets their own phone number, and you can manage each watch using the Apple Watch app on your iPhone.

A great call
for kids.

With Family Setup, kids get to experience many of the capabilities of Apple Watch. They can stay in touch with the people you approve, by calling and texting. And have fun streaming music, downloading apps, and paying for stuff with Apple Cash Family. You can also schedule Schooltime to limit Apple Watch features when they need to focus. Even the Activity rings have been rethought to better reflect how they exercise — tracking Move minutes instead of active calories. And with location sharing, you’ll get alerts when kids get home or aren’t where they’re expected to be.

A smart call for
older adults.

Apple Watch can open up a whole new world for older family members. They get the same connectivity benefits of Apple Watch, like calling, texting, and location sharing to stay close to the family. And if they need it, they can make the text larger or bolded.

Safety features.

Apple Watch comes with important safety features like fall detection which can detect if your loved ones have taken a hard fall. If it senses they're immobile, Emergency SOS will connect them with emergency services — even if they haven't signed up for a cellular plan. They can also get help in an emergency — all over the world by simply pressing and holding the side button.

Health features.

Apple Watch can alert family members if it detects unusually high or low heart rates, as well as measure their current heart rate. And all the Activity goals, including Stand hours and Exercise minutes, can be customized to a level that works for older family members.

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.14

Get credit toward a new Apple Watch.15

With Apple Trade In, just give us your eligible Apple Watch and get credit for a new one. It’s good for you and the planet.

Find your trade-in value

Get 3%

Daily Cash back

with Apple Card.

And pay for your new Apple Watch
over
24 months, interest‑free
when
you choose to
check out with
Apple Card Monthly Installments.*

Learn more

Choose (RED). Save lives.

Join us in the fight against AIDS.

Apple Watch Studio

Any case. Any band.
Any style you want.

Why Apple Watch

It’s the ultimate device for a healthy life.

Learn more

watchOS 9

Extremely insightful.

Exceptionally personal.

See what’s new

Apple Watch essentials

New styles.
Ready for new
adventures.

Shop the latest bands

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Learn more

Get more out of Apple Watch

Apple One

Bundle up to six
Apple services.

And enjoy more for less.

Health app

Now with a healthy dose of updates.

Learn more

Apple Research app

The future of health research is in you.

Learn more