iPhone XR from $19.99/mo. or $479.

Two great ways to buy. Just trade in your current iPhone online or at an Apple Store.*

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iPhone XR

All-screen design. Longest battery life ever in an iPhone.
Fastest performance. Studio-quality photos.

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iPhone XS

Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID.
Breakthrough dual cameras with Depth Control.

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Apple Watch Series 4

More powerful, more colorful.

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iPad Pro

All new. All screen. All powerful.
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MacBook Air

Lightness strikes again.
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This is Apple Card

A new kind of credit card. Created by Apple, not a bank.
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Coming This Summer

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Apple TV Plus

Original stories from the most creative minds in TV and film.
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Apple News Plus

Everything you love about News. Plus.
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Technology is most powerful when it empowers everyone.

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