Apple

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Save 5% on Apple products with a new Apple Card through January 31. Only at Apple. Exclusions and terms apply.¹ Learn more

iPhone 13 Pro

Oh. So. Pro.

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iPhone 13

Your new superpower.

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Future. Forward.

The new Black Unity watch band and matching face, inspired by Afrofuturism.

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New

Apple Watch Series 7

Introducing our largest display yet.

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Shot on iPhone call for entries.

Submit your best macro photos by February 16.

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Valentine’s Day

Say it with a gift from Apple.

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Apple Fitness plus

More ways to move. Now with Time to Run and Collections.

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Apple Card

Save 5% on Apple products with a new Apple Card through January 31.

Only at Apple. Exclusions and terms apply.¹

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Apple TV plus

The Afterparty

Stream now