iPad mini

More than a little awesome.

Pre-order starting at 10:10 a.m. PT on 10.28 Available starting 11.6

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iPad mini, black, held in hand

iPhone Duo

Hello, hello.

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen.

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple HomeView

Designed for life at home.

Available starting 11.13

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Multiple Apple HomeView devices, shown in an assortment of colors, highlighting a variety of colorful screens

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Upgrade

Love it. Lease it. Upgrade it.2

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iPhone 18 Pro, back exterior, iPhone silhouette fans out from behind into spectrum of purple and red colors

Apple Card

Get up to 3% Daily Cash back with every purchase.

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Apple Card, front, Apple logo in top left, cardholder name in middle left Marisa Robertson, card chip in middle right.

Endless entertainment.