Apple
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Big news.
Introducing the new iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4. Bigger screens are just the beginning.
Watch the keynote
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iPhone X S
Super Retina display in two sizes. A12 Bionic chip. Advanced Face ID. A breakthrough dual‑camera system with Depth Control.
Pre-order 9.14
Learn more -
iPhone X R
All-new Liquid Retina display. A12 Bionic chip. Advanced Face ID. A breakthrough camera system with Depth Control.
Pre-order 10.19
Learn more -
Apple Watch Series 4
Fundamentally redesigned and re‑engineered. The largest Apple Watch display yet. Advanced heart monitoring capabilities.
Order 9.14
Learn more