Apple

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iPhone 12 Pro

It's a leap year.

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iPhone 12 Pro

Pre-order now

Available 10.23

iPhone 12 Pro Max

Pre-order starting at 5:00 a.m. PST on 11.6

Available 11.13

iPhone 12

Blast past fast.

Learn more Shop

iPhone 12

Pre-order now

Available 10.23

iPhone 12 mini

Pre-order starting at 5:00 a.m. PST on 11.6

Available 11.13

HomePod mini

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iPad Air

Powerful. Colorful. Wonderful.

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Apple Watch Series 6

The future of health is on your wrist.

Learn more Buy

Coming this fall

Apple One

Bundle up to six Apple services.¹ And enjoy more for less.

Learn more

Coming late 2020

Apple Fitness+

A new fitness experience powered by Apple Watch.

Learn more

Apple Watch SE

Heavy on features. Light on price.

Learn more Buy

Apple TV plus

ghostwriter

Welcome to your next chapter.

Watch now

Apple

iPhone 12 Pro

It's a leap year.

iPhone 12

Blast past fast.

HomePod mini

iPad Air

iPad Air

Powerful. Colorful. Wonderful.

Apple Watch Series 6

The future of health is on your wrist.

Apple One

Bundle up to six Apple services.1 And enjoy more for less.

Apple Fitness+

A new fitness experience powered by Apple Watch.

Apple Watch SE

Heavy on features. Light on price.

Apple TV plus

ghostwriter

Welcome to your next chapter.

Bundle up to six Apple services.¹ And enjoy more for less.