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UPDATE
Apple Arcade launches special crossover events featuring
SpongeBob SquarePants
July 17, 2025
UPDATE
Apple News+ introduces Emoji Game
July 17, 2025
PRESS RELEASE
Apple lands record-breaking 81 Emmy Award nominations with
Severance
leading
July 15, 2025
UPDATE
Apple expands U.S. supply chain with $500 million commitment
July 15, 2025
PRESS RELEASE
Apple announces chief operating officer transition
July 8, 2025
UPDATE
Apple Arcade launches four new games in August
July 8, 2025
QUICK READ
Apple and Major League Baseball announce August “Friday Night Baseball” schedule
July 1, 2025
PRESS RELEASE
Apple Music celebrates 10 years with the launch of a new global hub for artists
June 30, 2025
UPDATE
Apple Sports serves up tennis, just in time for Wimbledon
June 25, 2025
UPDATE
Apple expands tools to help parents protect kids and teens online
June 11, 2025
UPDATE
Apple services deliver powerful features and intelligent updates to users this fall
June 10, 2025
Apple Stories
The creators, developers, and innovators leaving the world better than they found it.
developers
Meet four of this year’s Swift Student Challenge winners
May 8, 2025
creatives
Meet four emerging filmmakers bending cultural and creative lines with iPhone 16 Pro Max
April 15, 2025
creatives
How the mind-splitting world of
Severance
comes together on Mac
March 26, 2025
creatives
Capturing paradise: Karston Tannis re‑creates island vibes with iPhone 16 Pro Max
February 21, 2025
Meet four winners of Apple’s 2025 Swift Student Challenge.
Four filmmakers are redefining film with iPhone 16 Pro Max.
How Geoff Richman edited the season two finale of the Apple Original, “Severance.”
Karston Tannis captured portraits of designers on iPhone 16 Pro Max.
developers
Meet four of this year’s Swift Student Challenge winners
May 8, 2025
creatives
Meet four emerging filmmakers bending cultural and creative lines with iPhone 16 Pro Max
April 15, 2025
creatives
How the mind-splitting world of
Severance
comes together on Mac
March 26, 2025
creatives
Capturing paradise: Karston Tannis re‑creates island vibes with iPhone 16 Pro Max
February 21, 2025
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UPDATE
Introducing the Apple Games app: A personalized home for games
June 10, 2025
PRESS RELEASE
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June 9, 2025
PRESS RELEASE
watchOS 26 delivers more personalized ways to stay active and connected
June 9, 2025
UPDATE
Apple TV brings a beautiful redesign and enhanced home entertainment experience
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macOS Tahoe 26 makes the Mac more capable, productive, and intelligent than ever
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visionOS 26 introduces powerful new spatial experiences for Apple Vision Pro
June 9, 2025
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Apple Intelligence gets even more powerful with new capabilities across Apple devices
June 9, 2025
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