Newsroom

Apple today premiered Apple Piazza Liberty, a new retail location that will revitalize a piazza in the center of Milan. The project, which includes a grand public plaza, brings Apple’s latest retail design to Italy for the first time.

Apple Piazza Liberty opens Thursday in Milan

July 24, 2018

More than 70 new emoji characters are coming to iPhone, iPad, Apple Watch and Mac later this year in a free software update. The new emoji designs include even more hair options to better represent people with red hair, gray hair and curly hair.

Apple celebrates World Emoji Day

July 16, 2018

Apple today launched a new collaboration between its 10 Apple Developer Academies in Brazil and Malala Fund to advance girls' education opportunities.

Apple supports Malala Fund expansion in Latin America

July 13, 2018

Apple today announced a new first-of-its-kind investment fund in China to connect suppliers with renewable energy sources. Ten initial suppliers and Apple will jointly invest nearly $300 million into the China Clean Energy Fund.

Apple launches new clean energy fund in China

July 12, 2018

Apple today updated MacBook Pro with faster performance and new pro features, making it the most advanced Mac notebook ever. The new MacBook Pro models with Touch Bar feature 8th-generation Intel Core processors and more.

Apple updates MacBook Pro with faster performance and new features for pros

July 12, 2018

FEATURE

The App Store turns 10

July 5, 2018

When Apple introduced the App Store on July 10, 2008 with 500 apps, it ignited a cultural, social and economic phenomenon that changed how people work, play, meet, travel and so much more.

Millions of teachers around the world choose iPad as the best tool to help personalize learning and inspire creativity. Now with the free Schoolwork app, available today, teachers can easily create assignments, collaborate with students and more.

Apple’s free Schoolwork app now available for teachers

June 26, 2018

Apple today announced a new 2018 Midterm Elections section in Apple News, providing a new resource for timely, trustworthy midterm election information and helping news seekers access the most important reporting and analysis from publishers.

Apple News launches 2018 Midterm Elections section

June 25, 2018

Beginning later this year with iOS 12, iPhone users in the US who call 911 will be able to securely share their location data with first responders, providing fast and accurate information that should reduce emergency response time.

Apple’s iOS 12 securely and automatically shares emergency location with 911

June 18, 2018

Apple today announced a unique, multi-year content partnership with Oprah Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN.

Apple announces
multi-year partnership with Oprah Winfrey

June 15, 2018

As the countdown to the tournament begins, football fans around the world can stay up to speed on stats, scores and their favorite teams across all Apple devices throughout the world cup.

Football fans can get the latest on World Cup across Apple devices and services

June 12, 2018

Apple Books is a new app that has been entirely redesigned to make discovering and enjoying books and audiobooks effortless for iPhone and iPad users. Apple previewed the app at the Worldwide Developers Conference last week.

Apple Books, all new for iPhone and iPad, celebrates reading

June 12, 2018

On Monday, June 4 at the Worldwide Developers Conference, Apple celebrated the Apple Design Awards, recognizing the creative artistry and technical achievements of developers who reflect the best in design, innovation and technology.

Apple Design Awards highlight excellence in app and game design

June 5, 2018

PHOTOS

Highlights from WWDC 2018

Photos of the exciting announcements from Apple’s 29th annual Worldwide Developers Conference.

Apple opens Health Records API to developers

Today Apple delivered a Health Records API for developers and researchers to create an ecosystem of apps that use health records to better manage medications, nutrition plans, diagnosed diseases and more.

Apple introduces macOS Mojave

Apple today previewed macOS Mojave, the latest version of the world’s most advanced desktop operating system, with new features inspired by pros but designed for anyone to use.

Apple previews all-new Mac App Store

Alongside macOS Mojave, Apple is also previewing an all-new Mac App Store with a beautiful new look and rich, insightful editorial content that makes it easier than ever to find great Mac apps.

Apple TV 4K delivers highest quality cinematic experience with tvOS 12

Apple today previewed tvOS 12, the powerful operating system designed for enjoying entertainment on the big screen, which takes the cinematic experience of Apple TV 4K to the next level with support for Dolby Atmos audio.

watchOS 5 adds powerful activity and communications features to Apple Watch

Today Apple previewed watchOS 5, a significant update to the world’s most popular watch, helping users stay healthy and connected. Apple Watch becomes an even stronger companion for fitness, communication and quick access to information.

Apple previews iOS 12

Apple today announced iOS 12, the latest version of the most advanced mobile operating system, designed to make everyday tasks faster and more responsive. iOS 12 changes the way iOS users see the world using AR and more.

Apple unveils ARKit 2

Apple today introduced ARKit 2, a platform that allows developers to integrate shared experiences, persistent AR experiences tied to a specific location, object detection and image tracking to make AR apps even more dynamic.

iOS 12 introduces new features to reduce interruptions and manage Screen Time