September 2018
Apple Watch Series 4: The reviews are in
Reviewers share their impressions of the redesigned, re-engineered Apple Watch Series 4 with a stunning new display and a thinner, slimmer case.
iPhone XS and iPhone XS Max: The reviews are in
Reviewers share their impressions of iPhone Xs and iPhone Xs Max, featuring iOS 12 and advanced camera systems.
iOS 12 is available today
iOS 12 brings performance improvements and exciting new features to iPhone and iPad in a free software update available today.
Highlights from Apple’s keynote event
Photos of the exciting announcements from Apple’s September 12, 2018 event at Apple Park’s Steve Jobs Theater.
HomePod adds new features and Siri languages
HomePod, the innovative wireless speaker from Apple, gains exciting new features that allow customers to do even more with Siri.
iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone
Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level.
Apple introduces iPhone XR
Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design.
Redesigned Apple Watch Series 4 revolutionizes communication, fitness and health
Apple today introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways.
August 2018
Apple Kyoto opens on Shijō Dori
Apple Kyoto opened Saturday morning in the heart of Kyoto’s main shopping corridor, with a queue of customers stretching down Shijō Dori.
Apple Pay and Apple Watch support America’s national parks
Apple today introduced new ways to enjoy and support America’s national parks with an Apple Pay donation program and Apple Watch Activity Challenge.
Apple Kyoto opens Saturday on Shijō Dori
Apple will open its first store in Kyoto, a cultural and technological hub for Japan, Saturday on Shijō Dori.
July 2018
Apple Reports Third Quarter Results
Apple reported its third quarter financial results for the fiscal year after the market close on Tuesday, July 31, 2018.
Apple Piazza Liberty now open in Milan
Apple Piazza Liberty opened in Milan this evening to thousands of customers who came to experience Apple’s new retail store design in Italy.
Apple Piazza Liberty opens Thursday in Milan
Apple today premiered Apple Piazza Liberty, a new retail location that will revitalize a piazza in the center of Milan.
Apple celebrates World Emoji Day
More than 70 new emoji characters are coming to iPhone, iPad, Apple Watch and Mac later this year in a free software update.
Apple supports Malala Fund expansion in Latin America
Apple today launched a new collaboration between its 10 Apple Developer Academies in Brazil and Malala Fund to advance girls' education opportunities.
Apple updates MacBook Pro with faster performance and new features for pros
Apple today updated MacBook Pro with faster performance and new pro features, making it the most advanced Mac notebook ever.
Apple launches new clean energy fund in China
Apple today announced a new first-of-its-kind investment fund in China to connect suppliers with renewable energy sources.
The App Store turns 10
When Apple introduced the App Store on July 10, 2008 with 500 apps, it ignited a cultural, social and economic phenomenon.