July 6, 2010
The broad categories in the App Store, such as Business, Entertainment, Games, Productivity, Reference, and more, are like departments in a very large -- make that VERY large -- department store. App Store Essentials are more like boutiques organized around focused themes -- Date Night, Music Discovery, Apps for Toddlers, and Go Green, among others. Every Essentials page contains the cream-of-the-crop apps and games on a specific theme or topic, each interesting in its own right and together a snapshot of the new kinds of personal computing now emerging in your hand. A new chapter of App Store Essentials is added each week. Also, if you click any of the apps on an Essentials page, you can extend your shopping expedition still further by using the Customers Also Bought area at the bottom of the page.