August 8, 2011
The ability to watch previously purchased TV shows on your iPhone, iPad, iPod touch or computer, regardless of which device you used to purchase them, is now included in iTunes in the Cloud beta. Also, you can now watch previously purchased TV shows directly from your Apple TV.
On your computer, click on the Purchased link in the Quick Links section of the iTunes Store, and then click on the new TV Shows header. You can view your entire purchase history, or just what's not currently on your computer. On iPhone and iPod touch, use the Purchased button in iTunes and tap TV shows for a list of your purchases. Tap "All TV Episodes" to navigate through your library by episode and show, and use the cloud download buttons to download what you want. On iPad use the Purchased tab on the lower right in iTunes and then the View button on the upper left and choose TV Shows to browse your library. As with the iPhone and iPod touch, use the cloud download buttons to download what you want.
On Apple TV, upgrade your software to 4.3 if you haven't already (choose Menu, then General, then Update Software) and you'll find a new Purchased button under TV Shows. Use it to access your list of previously purchased TV shows and watch them directly on your Apple TV. You can now also purchase TV shows directly from your Apple TV and then use the Purchased button on your other devices to watch it there as well.
Footnote: iTunes in the Cloud is available in beta, and requires iOS 4.3.3 on iPhone 3GS, iPhone 4 (GSM model), iPod touch (3rd and 4th generation), iPad, or iPad 2, or a Mac or PC with iTunes 10.4 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Music and TV show features are available only in the U.S.