Apple Intelligence
AI for the rest of us.
Built into your iPhone, iPad and Mac to help you communicate, express yourself and get things done effortlessly.* Designed with groundbreaking privacy at every step.
AI for the rest of us.
Built into your iPhone, iPad and Mac to help you communicate, express yourself and get things done effortlessly.* Designed with groundbreaking privacy at every step.
Apple Intelligence simplifies your everyday communication and helps you stay focused. Communicate across languages with Live Translation. Strike just the right tone with Writing Tools. And minimise distractions with prioritised notifications.
Turn on Live Translation to automatically translate texts in Messages1, display live translated captions in FaceTime and get spoken translations for calls in the Phone app.2
Available in selected languages.
Transform how you communicate using intelligent Writing Tools that can proofread your text, rewrite different versions until the tone and wording are just right, and summarise selected text with a tap. Writing Tools are available nearly everywhere you write, including third-party apps.
Get the short version of lengthy voicemails, record and summarise Notes and calls, and summarise an email in Mail with a tap.
Use a Smart Reply in Mail to quickly draft an email response with all the right details. Apple Intelligence can identify questions you were asked in an email and offer relevant selections to include in your response. With a few taps you’re ready to send a reply with key questions answered.
Reduce Interruptions is a Focus that highlights notifications that might need immediate attention. Priority notifications appear at the top of the stack and are summarised, so you can see what matters most at a glance.
Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.
Create fun, original images with Image Playground right in your apps or its own dedicated app. You can try out styles like animation, illustration and sketch, and discover additional ChatGPT styles. Turn a rough sketch into a related image that complements your notes with Image Wand. Craft a custom memory movie in the Photos app. And make images inspired by your friends using Genmoji.3
Remove distractions in your photos with the Clean Up tool in the Photos app. Apple Intelligence identifies background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.4
Produce fun, original images with Image Playground right in your apps. Try out styles like animation, illustration and sketch, and discover additional ChatGPT styles. Have even more control when making images inspired by family and friends using Genmoji.3
Image Wand can transform your rough sketch into a related image in the Notes app. Use your finger or Apple Pencil to draw a circle around your sketch, and Image Wand will analyse the content around it to produce a complementary visual. You can even circle an empty space, and Image Wand will use the surrounding context to create a picture.
Create a customised memory movie of the story you want to see, right there in Photos. Enter a description, and Apple Intelligence finds the best photos and videos that match. It then crafts a storyline with unique chapters based on themes it identifies and arranges your photos into a movie with its own narrative arc.
Search for photos and videos in the Photos app simply by describing what you’re looking for. Apple Intelligence can even find a particular moment in a video clip that fits your search description and take you right to it.
Learn more about what’s in front of you, whether you’re out and about or using your iPhone. Instantly turn a poster into a Calendar event. Summarise what you’re viewing. Ask questions, like recipe ideas for what’s in your fridge. And search seamlessly across your favourite apps, like finding where to buy a cool outfit you see online.5
Siri can assist you in everyday moments to get tasks done. You can speak or type to Siri whenever you need it. It can help you learn something new about your Apple products, and can tap into ChatGPT’s broad world knowledge when appropriate. Plus, Apple Intelligence comes to the Shortcuts app to accelerate your workflows.
With a double tap on the bottom of your iPhone or iPad screen, you can type to Siri from anywhere in the system when you don’t want to speak out loud.
Tap into the expansive product knowledge Siri has about your devices’ features and settings. You can ask questions when you’re learning how to do something new on your iPhone, iPad and Mac, and Siri can give you step-by-step directions in a flash.
Go the extra mile with Workout Buddy and its personalised pep talks in the style and tone of Apple Fitness+ trainers.6
Accelerate your workflows by creating powerful Shortcuts using Apple Intelligence models, as well as features like Writing Tools to summarise text and Image Playground to create images.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
With ChatGPT from OpenAI integrated into Siri, Writing Tools, visual intelligence, Image Playground and Shortcuts, you get even more expertise when it might be helpful for you — no need to jump between tools.
You control when ChatGPT is used and will be asked before any of your information is shared. Anyone can access ChatGPT for free, without creating an account. ChatGPT subscribers can connect accounts to access paid features within these experiences.
Find the right iPhone, iPad or Mac for you.
Innovative design for ultimate
performance and battery life.
M4 chip
Strikingly thin and fast so you can
work, play or create anywhere.
M4, M4 Pro or M4 Max chip
The most advanced Mac laptops for
demanding workflows.
M4 or M4 Pro chip
The mini-est, most affordable Mac
with mighty performance.
M4 Max or M3 Ultra chip
Powerful performance and extensive
connectivity for pro workflows.
The Foundation Models framework, along with App Intents, APIs and frameworks, are built with privacy at the centre. Any app can tap into the on-device models that power Apple Intelligence, and the features you build work offline. And it’s all at no cost per request. App developers can easily integrate features like Siri, Writing Tools and Image Playground.