Apple Press Info

Apple Sells Three Million iPads in Three Days

Wi-Fi Only Models of New iPad mini & Fourth-Generation iPad Double Previous First Weekend Sales

CUPERTINO, California — 6 November, 2012 — Apple® today announced it has sold 3 million iPad® devices in just three days since launching its iPad mini and fourth-generation iPad with Retina display — doubling the previous first-weekend sales milestone of 1.5 million third-generation iPad with Wi-Fi models in March this year. The Wi-Fi + Cellular versions of both iPad mini and iPad with Retina display will ship in a few weeks in the US, and in New Zealand and many more countries later this year.

“Customers around the world love the new iPad mini and fourth-generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch-weekend record and practically sold out of iPad mini. We’re working hard to build more quickly to meet the incredible demand.”  

iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance* and an incredible 10 hours of battery life.** The fourth-generation iPad features a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance.*

Both iPad mini and iPad with Retina display are available in 34 countries including New Zealand, the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, South Korea and the UK, and will be available in many more countries later this year, including mainland China. Demand for iPad mini exceeded the initial supply and while many pre-orders have been shipped to customers, some are scheduled to ship later this month.

Pricing and Availability
iPad mini with Wi-Fi comes in either white and silver or black and slate, and is available for a recommended retail price of NZ$479 for the 16GB model, NZ$629 for the 32GB model and NZ$779 for the 64GB model. The Wi-Fi–only iPad with Retina display is available in black or white for a recommended retail price of NZ$729 for the 16GB model, NZ$879 for the 32GB model and NZ$1,029 for the 64GB model. Both iPad mini and iPad with Retina display are available from the Apple Online Store (www.apple.com/nz) and selected Apple Authorised Resellers.

Wi-Fi + Cellular models of iPad mini and fourth-generation iPad with Retina display will be available in New Zealand later this year. iPad mini with Wi-Fi + Cellular will be offered for a recommended retail price of NZ$680 for the 16GB model, NZ$829 for the 32GB model and NZ$979 for the 64GB model. Fourth-generation iPad with Wi-Fi + Cellular will be offered for a recommended retail price of NZ$929 for the 16GB model, NZ$1,079 for the 32GB model and NZ$1,228 for the 64GB model. Additionally, iPad 2 is available at a recommended retail price of NZ$579 for the 16GB Wi-Fi model and just NZ$779 for the 16GB Wi-Fi + 3G model, in stores that already sell these models.

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
David Sims
Apple
dsims@apple.com
+61 2 8987 8674

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230