Apple Press Info

Apple Announces iPad Air—Dramatically Thinner, Lighter & More Powerful iPad

iPad mini Features Stunning Retina Display & 64-bit Apple-designed A7 Chip

SAN FRANCISCO — 23 October 2013 — Apple® today announced iPad Air™, the latest generation of its category-defining device, featuring a stunning 9.7-inch Retina® display in a new thinner and lighter design. Precision-engineered to weigh less than half a kilogram, iPad Air is 20 per cent thinner and 28 per cent lighter than the fourth-generation iPad®, and with a narrower bezel, the borders of iPad Air are dramatically thinner — making content even more immersive. Apple today also announced iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPad devices feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded cellular connectivity, and the newly designed iOS 7 with hundreds of great new features.

“iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Air with its 9.7-inch Retina display weighs less than half a kilogram and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 chip, and delivers all-day battery life in the lightest full-sized tablet in the world.”

Precision-engineered to weigh less than half a kilogram, iPad Air is 20 per cent thinner and 28 per cent lighter than the fourth generation iPad, and with a 43 per cent narrower bezel, the borders of iPad Air are dramatically thinner. iPad Air’s Retina display makes web pages, text, images and video look incredibly sharp and realistic, and the new power-efficient A7 chip allows the battery to be even smaller, helping reduce the overall volume by 24 per cent from the previous generation while doubling its performance and maintaining its up to 10-hour battery life.¹

The new iPad mini with Retina display packs all the 3.1 million pixels (2048 by 1536 resolution) of iPad Air into its 7.9-inch Multi-Touch™ display, for a pixel density of 326 pixels per inch. The 7.9-inch Retina display of iPad mini is 35 per cent larger than screens on 7-inch tablets, and is the only small tablet to deliver the full iPad experience, now with razor-sharp Retina quality. Images are crisp, text is crystal clear, movies play at full 1080p HD resolution and the 475,000 apps designed specifically for iPad work automatically.

The A7 chip in iPad Air and iPad mini with Retina display offers 64-bit desktop-class architecture, advanced graphics and improved image signal processing compared to previous generations. With up to twice the CPU and graphics performance on iPad Air, and up to four times the CPU and eight times the graphics performance on iPad mini with Retina display, almost everything you do is faster and better than ever, from launching apps and editing photos to playing graphics-intensive games — all while delivering all-day battery life. The A7 chip’s 64-bit architecture and support for OpenGL ES version 3.0 unlocks game console-like visual effects. The new iPad models also feature the M7 motion coprocessor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency.

Both new iPad models feature two antennas to support multiple-in multiple-out (MIMO) technology, bringing twice the Wi-Fi performance to iPad Air and iPad mini with Retina display at a blazingly fast data rate up to 300Mbps.² Cellular models also come with expanded wireless coverage to accommodate even more networks worldwide, with comprehensive support for fast cellular technology around the world (LTE, DC-HSDPA, HSPA+), all in a single model.³

iPad Air and iPad mini with Retina display now have a next-generation FaceTime® HD camera with improved backside illumination sensors, featuring larger pixels for better low-light performance. The iSight® camera with 5-megapixel sensor and advanced optics, combined with iOS 7 and the image signal processing of A7, further improves still image and video capture on iPad, bringing faster auto-focus, up to three times video zoom, five times still zoom, better dynamic range and automatic image and video stabilisation.

The new iPad models come with iOS 7, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Centre, Notification Centre, improved Multitasking, AirDrop®, enhanced Photos and Safari®.

iPad customers have access to the revolutionary App Store℠, which now offers more than one million apps to iPhone®, iPad and iPod touch® users in 155 countries around the world, and more than 475,000 apps are designed specifically for iPad. More than 60 billion apps have been downloaded from the App Store, which offers customers an incredible range of apps in 24 categories, including newspapers and magazines in Newsstand, games and entertainment, kids, education, business, news, sports, health and fitness, and travel.

The iLife® suite of creative apps — including iPhoto®, iMovie® and GarageBand® — and the iWork® suite of productivity apps — including Pages®, Numbers® and Keynote® — are essential to the Apple experience and are now free with every new iOS device running iOS 7, and are also available as free updates for existing users, so more iPad users now have access to these great apps. All apps have been redesigned to match the look and feel of iOS 7, have been optimised to support 64-bit technology and include hundreds of new features.

Pricing & Availability
iPad Air with Wi-Fi models will be available in silver or space grey for a recommended retail price of NZ$749 inc. GST for the 16GB model, NZ$899 inc. GST for the 32GB model, NZ$1,049 inc. GST for the 64GB model and NZ$1,199 inc. GST for the 128GB model. iPad Air with Wi-Fi + Cellular will be available for a recommended retail price of NZ$949 inc. GST for the 16GB model, NZ$1,099 inc. GST for the 32GB model, NZ$1,249 inc. GST for the 64GB model and NZ$1,399 inc. GST for the 128GB model. iPad 2 is available for a recommended retail price of NZ$579 inc. GST for the 16GB Wi-Fi model and NZ$779 inc. GST for the 16GB Wi-Fi + 3G model.

iPad mini with Retina display will be available in silver or space grey. iPad mini with Retina display Wi-Fi models will be available for a recommended retail price of NZ$599 inc. GST for the 16GB model, NZ$749 inc. GST for the 32GB model, NZ$899 inc. GST for the 64GB model and NZ$1,049 inc. GST for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a recommended retail price of NZ$799 inc. GST for the 16GB model, NZ$949 inc. GST for the 32GB model, NZ$1,099 inc. GST for the 64GB model and NZ$1,249 inc. GST for the 128GB model. Additionally, the original iPad mini is now offered at a more affordable recommended retail price of NZ$450 inc. GST for the 16GB Wi-Fi model and NZ$649 inc. GST for the 16GB Wi-Fi + Cellular model.

The new custom-designed polyurethane Smart Cover for iPad Air and iPad mini with Retina display will be available for a recommended retail price of NZD$59 inc. GST in a range of vibrant colours, including blue, green, pink, yellow, black and (RED). The iPad Air Smart Case and iPad mini Smart Case are completely redesigned in a beautiful aniline-dyed leather available in six rich colours, including yellow, beige, blue, brown, black and (RED) for a recommended retail price of NZ$129 inc. GST for iPad Air and NZ$119 inc. GST for iPad mini. The Smart Cover and Smart Case are available through the Apple Online Store (www.apple.com/nz) and selected Authorised Apple Resellers.

iPad Air and iPad mini with Retina display will be sold through the Apple Online Store (www.apple.com/nz) and selected Apple Authorised Resellers. Starting on 1 November, iPad Air will be available in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (Wi-Fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK.

¹Battery life depends on device settings, usage and other factors. Actual results vary.
²Based on theoretical speeds, actual speeds may vary.
³LTE is available through selected carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230

Vispi Bhopti
Apple
vispi@apple.com
(02) 8987 8278

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad Air, Retina, iPad, Multi-Touch, FaceTime, iSight, AirDrop, Safari, Siri, iTunes Radio, iTunes, App Store, iPhone, iPod touch, iLife, iPhoto, iMovie, GarageBand, iWork, Pages, Numbers and Keynote are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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