New subscribers get 3 months of Apple Fitness+ when you buy any Apple Watch.1 Shop Apple Watch

Why Apple is the best place to buy Apple Watch.

Apple Watch essentials.

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a customised route with Maps on your iPhone, then download it to your watch to use at any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    iPhone 17, Apple Watch Ultra 3, Workout app with fitness insights open
  • You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.

    Apple Watch Series 11, Apple Music app, now playing, AirPods Pro 3, white, earbuds, silicone tips, microphone, MagSafe Charging case, open, rounded corners
  • Apple Watch supercharges your Fitness+ experience with real‑time, personalised metrics on screen, like your heart rate, calories burned and Activity rings.21 And you get the freedom of audio‑guided walks, runs and meditations with just your watch and AirPods.

    Apple Watch tracks a workout, iPad plays live fitness class

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