Apple Licenses Amazon.com 1-Click Patent and Trademark
New Apple Online Store with 1-Click Shopping Premieres Today
CUPERTINO, CaliforniaSeptember 18, 2000Apple® today announced it has licensed Amazon.coms 1-Click patent and trademark for use on its Apple Online Store (www.apple.com), as part of an e-commerce patent cross-licensing agreement. A new version of Apples Online Store featuring 1-Click shopping went live today, and all products sold on The Apple Store can now be purchased with the 1-Click feature.
Apple also announced that its much anticipated iMovie 2 video editing software is immediately available from the Apple Online Store for $49 via 1-Click downloadingan industry first which combines 1-Click shopping with the downloading of software over the Internet.
The Apple Store has been incredibly successful and now were taking it to the next level, said Steve Jobs, Apples CEO. Licensing Amazon.coms 1-Click patent and trademark will allow us to offer our customers an even easier and faster online buying experience.
Apple has a long history of innovation, said Jeff Bezos, founder and CEO of Amazon.com, and were extremely happy to work with them.
The 1-Click feature securely stores billing and shipping information so that returning customers need only click their mouse once, without reentering or reconfirming that information, to purchase selected items conveniently.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
© 2000 Apple Computer, Inc All rights reserved. Apple, the Apple logo, Apple Store and iMovie are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.