Apple Press Info

Apple Licenses Amazon.com 1-Click Patent and Trademark

New Apple Online Store with 1-Click Shopping Premieres Today

CUPERTINO, California—September 18, 2000—Apple® today announced it has licensed Amazon.com’s 1-Click patent and trademark for use on its Apple Online Store (www.apple.com), as part of an e-commerce patent cross-licensing agreement. A new version of Apple’s Online Store featuring 1-Click shopping went live today, and all products sold on The Apple Store™ can now be purchased with the 1-Click feature.

Apple also announced that its much anticipated iMovie™ 2 video editing software is immediately available from the Apple Online Store for $49 via 1-Click downloading—an industry first which combines 1-Click shopping with the downloading of software over the Internet.

“The Apple Store has been incredibly successful and now we’re taking it to the next level,” said Steve Jobs, Apple’s CEO. “Licensing Amazon.com’s 1-Click patent and trademark will allow us to offer our customers an even easier and faster online buying experience.”

“Apple has a long history of innovation,” said Jeff Bezos, founder and CEO of Amazon.com, “and we’re extremely happy to work with them.”

The 1-Click feature securely stores billing and shipping information so that returning customers need only click their mouse once, without reentering or reconfirming that information, to purchase selected items conveniently.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Sarah Staley
Apple
(408) 974-0271
sstaley@apple.com

Tamara Weil-Hearon
Apple
(408) 974-7403
tamarawh@apple.com

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