Apple Expands National Retail Effort with Circuit City

RICHMOND, Virginia and CUPERTINO, California—July 18, 2000—Circuit City and Apple® today announced they are teaming up to offer Apple’s iMac™, iBook™ and AirPort™ consumer products in the more than 570 Circuit City stores nationwide. In addition to displaying Apple’s Internet ready iMac and iBook systems, Circuit City will showcase Apple’s complete desktop video solution, based on iMac DV and Apple’s iMovie, the world’s easiest-to-use consumer desktop video editing software.

“Apple is thrilled to be partnering with Circuit City—one of the premier retailers of consumer electronics—to reach even more customers with our iMacs and iBooks,” said Steve Jobs, Apple’s CEO. “With features like our ten-minute Internet setup and amazing iMovie software, we think our products will delight Circuit City’s customers.”

“We are pleased to announce the addition of Apple computers to our assortment of top-tier computer brands,” said Alan McCollough, president and CEO of Circuit City. “Apple brings an exciting new dimension to our computer selection with its contemporary styling and legendary ease of use. Circuit City and Apple share a common commitment to making it easier to use today’s digital products. Features such as iMovie and AirPort wireless networking set the industry standard for user-friendly operation.”

Circuit City stores will display digital video cameras connected to an iMac DV, which features Apple’s groundbreaking iMovie™ software. iMovie uses iMac’s built-in FireWire® port to digitally transfer the video from digital camcorders into an iMac. iMovie lets users easily rearrange clips, add special effects like cross-dissolves and scrolling titles, as well as music soundtracks and even sound effects. Users can save their movie on iMac’s hard drive, send it back to the camcorder to make copies on digital or VHS videotape, or send the movie to friends and family over the Internet.

Circuit City will also offer consumers iBook, Apple’s consumer portable; and AirPort, Apple’s revolutionary wireless networking for cable-free Internet access.

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

About Circuit City
Circuit City (NYSE: CC) is a leading national retailer of consumer electronics, personal computers, major appliances and entertainment software. With headquarters in Richmond, Va., Circuit City operates 573 Circuit City Superstores and 43 mall-based Circuit City Express stores, giving it more locations in more markets than any other consumer electronics specialty retailer. For more information, access the Circuit City Web site at www.circuitcity.com.

Press Contacts:
Tamara Weil-Hearon
Apple
(408) 974-7403
tamarawh@apple.com

Bill Cimino
Circuit City
(804) 418-8163
bill_cimino@circuitcity.com

NOTE TO EDITORS: For additional information visit Apple's PR website (www.apple.com/pr/), or call Apple's Media Helpline at (408) 974-2042.

© 2000 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, AirPort, FireWire, iBook, iMac and iMovie are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.