Apple Press Info

Digital Camera Manufacturers Adopt Apple's QuickTime

More than 75 Camera Models Distribute QuickTime Technology

NAB, LAS VEGAS—April 23, 2001—Apple® today announced that many of the world’s leading digital camera manufacturers including Canon, Casio, Kodak, Olympus, Panasonic and Sanyo have integrated QuickTime™ technology into their products, establishing Apple’s QuickTime file format as the industry standard for capturing digital content. QuickTime is Apple’s industry-leading software for creating, playing and streaming high-quality audio and video over the Internet.

More than 75 camera models playback content using QuickTime, 25 of which also capture short video clips in the QuickTime format. As a cross-platform standard, QuickTime allows both Mac® and Windows users to assemble still photos into movies and seamlessly download and playback video clips captured on the cameras.

“QuickTime is rapidly being adopted by every major camera manufacturer,” said Philip Schiller, Apple’s vice president of Worldwide Product Marketing. “Beginning with this widespread adoption from the digital camera industry, we’re seeing QuickTime extend beyond the desktop and into mainstream consumer devices.”

“Sanyo is proud to support the QuickTime format with our digital cameras,” said Makoto Harada, executive vice president, Industrial Video Division, Sanyo Fisher Company. “QuickTime is an excellent cross-platform moving image player, and its ability to play smooth, uninterrupted video enhances the performance of our video-enabled cameras, such as the IDC-1000Z iD SHOT.”

“Coupling QuickTime technology with our next generation digital cameras simplifies the process of capturing and delivering images and video to the desktop,” said Mary Miceli, product manager, Panasonic Optical Group. “Customers have responded very positively to the QuickTime feature because they recognize it as a branded technology and understand the quality advantage it provides.”

As part of their adoption of QuickTime, camera manufacturers are displaying the QuickTime logo on their cameras and are providing QuickTime software to their customers.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Alicia Awbrey
Apple
(408) 974-0922
awbrey@apple.com

Nicole Scott
Edelman Worldwide
(650) 968-4033 ext. 2764
nicole.scott@edelman.com

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