Apple Press Info

Apple Offers Aggressive New Pricing on Titanium PowerBook G4

CUPERTINO, California—August 24, 2001—Apple® today announced that starting tomorrow customers can purchase the award-winning Titanium PowerBook® G4 starting at $2,199 for the 400 MHz model and $2,999 for the 500 MHz model, a price drop of $400 and $500 respectively.

“At just one-inch thick and 5.3 pounds, the Titanium PowerBook G4 has redefined mobile computing and won industry wide acclaim,” said Greg Joswiak, Apple’s senior director of Hardware Product Marketing. “Now, with this aggressive new pricing, we’re offering an amazing value for the world’s best notebook computer.”

With its 15.2-inch mega-wide display, blazingly fast PowerPC G4 processors, and built-in FireWire® port, the Titanium PowerBook G4 is the ultimate portable video editing system when combined with iMovie™ 2, Apple’s easy-to-use consumer digital video editing software, or its award-winning Final Cut Pro® professional video editing, effects and compositing software.

PowerBook G4 users can also manage their digital music collection on the go with Apple’s iTunes software, the world’s easiest-to-use “jukebox” software. iTunes lets users import songs from their favorite CDs; compress the files into the popular MP3 format; organize their music using powerful searching, browsing and play list features; watch stunning visualizations on their computer screens; and tune in to hundreds of Internet radio stations.

Pricing & Availability
The Titanium PowerBook G4 models are available at these new lower prices starting tomorrow through The Apple Store™ (www.apple.com), at Apple’s retail stores, and through Apple Authorized Resellers in two standard configurations:

• Titanium PowerBook G4 with a PowerPC G4 400 MHz processor with 1MB level 2 backside cache, 128MB PC-100 SDRAM, a 10GB Ultra ATA/66 hard drive, ATI RAGE Mobility 128 featuring AGP 2X support and 8MB SDRAM of video memory, built-in 10/100BASE-T Ethernet, FireWire and USB ports, VGA and S-Video ports, AirPort™ ready, built-in 56K V.90 modem, iTunes and iMovie 2 for a suggested retail price of $2,199 (US); and

• Titanium PowerBook G4 with PowerPC G4 500 MHz processor with 1MB level 2 backside cache, 256MB PC-100 SDRAM, 20GB Ultra ATA/66 hard drive, ATI RAGE Mobility 128 featuring AGP 2X support and 8MB SDRAM of video memory, built-in 10/100BASE-T Ethernet, FireWire and USB ports, VGA and S-Video ports, AirPort ready, built-in 56K V.90 modem, iTunes and iMovie 2 for a suggested retail price of $2,999 (US).

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Natalie Sequeira
Apple
(408) 974-6877
nat@apple.com

Apple, the Apple logo, Mac, Mac OS, Macintosh, AirPort, Final Cut Pro, FireWire, iMovie and PowerBook are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline (408) 974-2042