Apple Delivers Record-Breaking Webcast of Macworld Keynote
CUPERTINO, California—January 9, 2002—Apple® today announced record-breaking Internet attendance via its QuickTime® webcast of Steve Jobs’ keynote at Macworld San Francisco. More than 81,000 simultaneous viewers watched the live Internet stream, nearly doubling the previous record set six months ago at Macworld New York. More than 11 terabytes of content were served during the two-hour webcast, which attracted more than 160,000 unique web visitors. During the peak of the webcast, more than 16.5 gigabits per second of video were streamed at broadband rates to viewers worldwide.
“This is an industry record for simultaneous video streaming, and it was only possible with QuickTime,” said Philip Schiller, vice president of Worldwide Product Marketing. “With an average of over 2 viewers per stream, a total of over 300,000 people watched our keynote via QuickTime streaming.”
Driven by the popularity of high-quality QuickTime content such as movie trailers and nonstop news coverage from CNN, NPR and others—one million copies of Apple’s QuickTime 5 are being downloaded every three days. The rate of QuickTime 5 downloads has steadily increased since its launch in April, putting QuickTime 5 on track to exceed 100 million downloads in its first year of distribution.
The keynote was streamed over Apple’s QuickTime TV ™(QTV) network, which delivers broadcast quality and reliability and includes Apple’s QuickTime 5 player. QuickTime 5, Apple’s industry-leading software for creating, playing and streaming high-quality audio and video over the Internet, is available as a free download to Macintosh® and Windows users at www.apple.com/quicktime.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.