Apple Press Info

1394 Trade Association Adopts FireWire Trademark from Apple

FireWire Trademark, Logo & Symbol to be Used on Products, Packaging and to Promote 1394 Compliance

DALLAS and CUPERTINO, California—May 29, 2002—The 1394 Trade Association (TA) and Apple® today announced that the FireWire® trademark, logo and symbol have been adopted as a brand identity for the IEEE 1394 connection standard in a no-fee license agreement between the TA and Apple. In addition, Apple has granted the TA the right to sub-license the FireWire Trademark for use on products, packaging and promotion of the standard.

“Apple is delighted that the 1394 Trade Association has decided to adopt FireWire as a brand identity,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “This is yet another significant sign that FireWire momentum continues to build in the marketplace.”

With its high data-transfer speed and “hot plug-and-play” capability, FireWire is the interface of choice for today’s digital video and audio devices, as well as external hard drives and other high-speed peripherals. FireWire has become the established industry standard for both consumers and professionals. Analysts predict that FireWire will be included on more than 64 million personal computers and nearly 100 million digital devices by the end of this year.*

Also included in the agreement, which was approved by the 1394 Trade Association Board of Directors, is a new version of the FireWire logo specifically designed for the TA’s compliance program. Apple has granted the TA the exclusive right to sub-license the FireWire compliance logo to other vendors.

“The adoption of FireWire as our promotional and compliance logo gives consumers a simple way to identify products based on this connection standard,” said Brian Eble, director of marketing of the 1394 Trade Association. “This agreement makes FireWire the recognizable brand for 1394 enabled products.”

The 1394 Trade Association is an international organization dedicated to the advancement and enhancement of the IEEE 1394 standard. For more details about the 1394 Trade Association, visit www.1394ta.org.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

*Based on information from In-Stat/MDR

Press Contacts:
Natalie Sequeira
Apple
(408) 974-6877
nat@apple.com

Richard Davies
1394 Trade Association
Independent Public Relations Assoc.
(415) 777-4161
ipra@mindspring.com

© 2002 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh and FireWire are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


Apple Media Helpline (408) 974-2042