Burton and Apple Deliver the Burton Amp Jacket
World’s First Electronic Jacket with Integrated iPod Control System
MACWORLD EXPO, SAN FRANCISCO—January 7, 2003—Burton Snowboards and Apple® today unveiled the limited-edition Burton Amp, the world’s first and only wearable electronic jacket with an integrated iPod™ control system. The Burton Amp is a durable waterproof GORE-TEX snowboarding jacket made exclusively for use with iPod, Apple’s wildly popular portable digital music player. The Burton Amp and Apple’s iPod together make it effortless for snowboarders and other active users to control their music from right on the sleeve of their jacket without fumbling with zippers, gloves or pockets. The Burton Amp jacket is designed for use with Apple’s 5GB, 10GB or 20GB iPod (purchased separately).
“This is so cool—having your entire music library with you on the slopes and being able to control it all from the arm of your jacket,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Whoever thought you could have up to 4,000 songs and all your playlists, with over 10 hours of battery life, with you everywhere for a full day of riding.”
“Music and snowboarding have always been intertwined, but enjoying them simultaneously has been somewhat of a nightmare,” said Jake Burton, founder and owner of Burton Snowboards. “Thanks to the combined focus of Apple and Burton, those days are over.”
“My favorite thing about the Burton Amp is it’s like having a portable DJ booth in your jacket,” said Keir Dillon, Burton Global Team Snowboarder. “It makes changing songs before a pipe contest or on the lift so much easier—you don’t have to take off your gloves or unzip anything.”
The Burton Amp jacket integrates the iPod control system into the jacket using SOFTswitch technology, which allows the iPod to be controlled through a soft, flexible control pad integrated directly in the arm of the Burton Amp jacket. Riders simply touch the control pad on the jacket sleeve to change songs or volume levels, while the iPod is held safely in the jacket’s chest pocket. Constructed with GORE-TEX three-layer fabric, the Burton Amp is waterproof, seam-taped and machine washable (when the iPod and interface module is removed.)
Available in both Mac® and Windows versions, iPod holds up to 4,000 songs and is the only portable digital music player with Auto-sync, an innovative feature that automatically downloads an entire digital music library into an iPod and keeps it up-to-date whenever the iPod is plugged in. iPod is available in three configurations: a 5GB model that starts at just $299 (US); a 10GB model that is 10 percent thinner for just $399 (US); and a 20GB model that can hold 4,000 songs for just $499 (US). Both the 10GB and the 20GB models feature the industry’s first solid-state touch wheel for incredible precision, accuracy and durability, and include a new Apple carrying case and wired remote.
With iPod’s built-in FireWire® port, an entire CD can be downloaded in less than 10 seconds and a massive 4,000 song library can be downloaded in just over 30 minutes, versus the more than 13 hours it would take to transfer 4,000 songs with USB-based devices. The iPod’s battery provides up to 10 hours of continuous music and recharges automatically whenever iPod is connected, using power supplied over the FireWire cable. For Mac users, iPod includes iTunes™ 3, Apple’s award-winning digital music software.* For Windows users, the iPod works seamlessly with MUSICMATCH Jukebox, the number-one selling music software for PCs.
Pricing & Availability ;
The limited edition Burton Amp jackets will be available exclusively online through the Apple Store® (www.apple.com) for $499 (US). Samples of the Burton Amp jackets can be seen at all of Apple’s retail stores across the country. In late January, the Burton Amp jackets will also be available at select Burton dealers. The iPod is sold separately.
iPod is available for a suggested retail price of $299 (US) for the 5GB iPod, $399 (US) for the 10GB iPod and $499 (US) for the 20GB iPod through the Apple Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers.
iPod for Mac requires Mac® OS X version 10.1 or Mac OS 9.2, iTunes 2.0.4 and a Mac with built-in FireWire port. iPod for Windows requires a PC with built-in FireWire or a Windows-certified FireWire card and Windows Me, Windows 2000 or Windows XP Home or Professional.
All iPod models include earbud headphones, Apple iPod Power Adapter and FireWire cable. 10GB and 20GB iPod models include carrying case and wired remote; optional remote and carrying case are available for 5GB iPod models. iPod for Windows also includes a 4-pin-to-6-pin FireWire adapter. iPod for Mac includes iTunes 3; iPod for Windows includes MUSICMATCH Jukebox software.
*Some iPod features require a Mac and iTunes 3.
Burton Snowboards, the world’s first snowboard factory, is a pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding products on the planet. Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton’s passion is snowboarding—evident by their overriding mission to open snowboarding at every mountain resort. Celebrating 25 years in 2002, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, FireWire, iTunes and Apple Store are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.