Apple Press Info

Sprint Certifies Apple Xserve G5, QuickTime to Help Content Providers Deliver Next Generation Mobile Video Services

CUPERTINO, California and OVERLAND PARK, Kansas—August 26, 2004—Sprint and Apple® today announced that Apple’s Xserve® G5 and QuickTime® software have been certified as mobile multimedia delivery platforms for Sprint’s new PCS Vision Multimedia Services. The technology enables professional content service providers to deliver streaming audio and video clips to Sprint customers. The streams are available to customers using recently announced Sprint Vision Multimedia Services.

“Sprint is the market leader in mobile video services in the US,” said Jeff Hallock, Sprint’s vice president of Product Marketing and Strategy. “We are excited to certify Apple’s world-class mobile multimedia platform and make it available to our professional content providers.”

“We are thrilled to work closely with Sprint on next generation mobile media services,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The combination of Xserve G5 and QuickTime’s standards-based multimedia architecture gives Sprint’s content partners powerful tools to create and deliver professional content.”

Sprint’s PCS Vision Multimedia Service offers streaming video and audio content anywhere on the enhanced Sprint Nationwide PCS Network from familiar sources such as CNN, NBC Universal, FOX Sports, The Weather Channel, E! Entertainment, mFlix, Twentieth Century Fox, AccuWeather and 1KTV. In addition, Sprint’s PCS Video Messaging Service enables customers to easily capture, view and store 15-second video clips by using QuickTime as the exclusive desktop player.

With over 250 million downloads in less than two years, QuickTime is Apple’s industry-leading, standards-based software for developing, producing and delivering high-quality audio and video over IP, wireless and broadband networks. QuickTime was chosen by the International Organization for Standardization (ISO) as the basis for the MPEG-4 file format and is at the core of the 3GPP and 3GPP2 standards. Because of QuickTime’s strong support for standards, mobile operators using Apple’s hardware- and software-based mobile streaming solution can deliver streaming media to the broadest range of mobile handsets without incurring the cost and complexity that results when multiple proprietary technologies are deployed.

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With more than 61,000 employees worldwide and over $26 billion in annual revenues in 2003, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States’ first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit www.sprint.com.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Press Contacts:
Jeff Shafer
Sprint PR
(913) 794-3614
jeff.s.shafer@mail.sprint.com

Stefan Offermann
Apple
(408) 974-6633
stefan@apple.com

Apple, the Apple logo, Macintosh, Mac, Mac OS, Xserve and QuickTime are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.


Apple Media Helpline (408) 974-2042