Apple Press Info

MTV Networks’ Hit Programming from MTV, COMEDY CENTRAL & Nickelodeon Now Available on the iTunes Music Store

Favorites Including “Punk’d,” “South Park” & “Dora the Explorer” Available Beginning Today

NEW YORK and CUPERTINO, California—January 26, 2006—MTV Networks and Apple® today announced that hit television programming from MTV, MTV2, COMEDY CENTRAL, Nickelodeon and The N is now available for purchase and download on the iTunes® Music Store (www.itunes.com). The new content features top-rated favorites such as “Punk’d,” “South Park,” “Dora the Explorer,” “SpongeBob SquarePants” and “Laguna Beach.” Nickelodeon’s “Dora” is the first preschool program available on iTunes, while COMEDY CENTRAL’s “Stand-Up” is iTunes’ first stand-up comedy program, and MTV’s “Laguna Beach” and “Real World/Road Rules Challenge: Gauntlet 2” are the first reality-based titles available on iTunes. With the addition of these 14 shows from MTV Networks, iTunes now offers over 40 TV shows for $1.99 per episode for viewing on a computer or iPod®.

“The iTunes Music Store provides an innovative way for us to get our wide range of programming to our viewers,” said Jason Hirschhorn, chief digital officer, MTV Networks. “MTV Networks’ brands feature some of the most popular programs in television today, and iTunes allows us to connect our content to even more audiences. We’re committed to having our programming on multiple platforms as our audience’s media consumption behavior evolves.”

“Video has proven to be a smash hit on iTunes with over eight million videos sold,” said Eddy Cue, Apple’s vice president of iTunes. “We’re thrilled to add 14 new shows from MTV Networks which include such a wide range of programming from MTV, Nickelodeon and COMEDY CENTRAL.”

The new programming spans MTV Networks’ varied brands and includes full seasons of hits from:

With Apple’s legendary ease of use, pioneering features such as integrated video and Podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac® and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 3,000 music videos, Pixar and Disney short films, a variety of hit TV shows, and more than two million songs from the major music companies and over 1,000 independent labels.

Pricing & Availability
iTunes 6 for Mac and Windows includes the iTunes Music Store and is available as a free download from www.apple.com/itunes. Purchase and download of songs and videos from the iTunes Music Store requires a valid credit card with a billing address in the country of purchase. Television shows are available in the US only, and video availability varies by country. Television shows are $1.99 (US) per episode, and music videos and short films are $1.99 (US) each.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Press Contacts:
Tom Neumayr
Apple
(408) 974-1972
tneumayr@apple.com

David Bittler
MTVN
(212) 846-5263
david.bittler@mtvstaff.com

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


Apple Media Helpline (408) 974-2042