Apple Press Info

Apple Introduces the New U2 iPod

CUPERTINO, California—June 6, 2006—Apple® today introduced the new iPod® U2 Special Edition as part of a continued partnership between Apple, U2 and Universal Music Group (UMG). The new U2 iPod is based on the fifth generation 30GB iPod and holds up to 7,500 songs, 25,000 photos or over 75 hours of video and features a distinctive, all-black stainless steel enclosure, red Click Wheel and custom engraving of U2 band member signatures. U2 iPod customers will also receive 30 minutes of exclusive U2 video downloadable from the iTunes® Music Store. The new U2 iPod is available immediately for $329.

“We’re thrilled to continue working with one of the greatest bands in the world to bring U2 fans a special edition of the world’s best digital music player,” said Greg Joswiak, Apple’s vice president of worldwide iPod Product Marketing. “With its distinctive new design, including an all-black stainless steel enclosure, the new U2 iPod is sure to be a hit.”

Featuring seamless integration with the iTunes Music Store and the iTunes digital music jukebox, the new U2 iPod features Apple’s patent pending Auto-Sync technology that automatically downloads digital music, podcasts, photos, audiobooks, home movies, music videos and popular television shows onto the iPod and keeps them up-to-date whenever the iPod is plugged into a Mac® or Windows computer using USB 2.0. The new U2 iPod features up to 14 hours of battery life for music playback.*

Pricing & Availability
The new 30GB U2 iPod is available immediately for a suggested retail price of $329 (US) through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The new U2 iPod includes earbud headphones, USB 2.0 cable, a case and dock insert. U2 iPod customers will also receive a coupon for 30 minutes of exclusive U2 video content downloadable from the iTunes Music Store.**

iPod requires a Mac with a USB 2.0 port and Mac OS® X version 10.3.9 or later and iTunes 6; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.

* Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; video capacity is based on H.264 750-Kbps combined with 128-Kbps audio; and photo capacity is based on iPod-viewable photos transferred from iTunes.

** Not available in all countries.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

U2 formed in their native Dublin in 1978 and remains intact with its four original band members: Bono, Larry Mullen, Adam Clayton and The Edge. The band has sold more than 130 million records worldwide in an extraordinary career that has firmly established them as one of the world's greatest rock n' roll bands. Along the way, U2 has earned a phenomenal 22 Grammy Awards, eight of which were for their last studio album, 2004's How To Dismantle An Atomic Bomb, including their second award for Album of the Year. As popular for their legendary live shows as for their groundbreaking albums, U2 continue to innovate and inspire while packing football stadiums and sweaty clubs around the world. Their recordbreaking Vertigo 2005-2006 Tour played to more than three million fans in 25 countries worldwide. Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 75 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations. Universal Music Group is a unit of Vivendi, a global media and communications company.

Press Contacts:
Jaime Schopflin
Apple
(408) 974-3314
jaimes@apple.com

Tom Neumayr
Apple
(408) 974-1972
tneumayr@apple.com

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, iTunes and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 

Apple Media Helpline (408) 974-2042

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