Apple Press Info

Apple’s New iPod shuffle Available Worldwide This Friday

Most Wearable iPod Ever

CUPERTINO, California—October 31, 2006—Apple’s new iPod® shuffle, the world’s smallest digital music player, will be available in Apple’s retail stores and Apple® Authorized Resellers this Friday, November 3. Nearly half the size of the original, the new iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features a minimal aluminum design with a built-in clip, making it the most wearable iPod ever. The new iPod shuffle contains one gigabyte of flash memory which holds up to 240 songs, and is priced at just $79.

“With its ultra-compact design and built-in clip, the new iPod shuffle is the most wearable iPod ever,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing. “ The new iPod shuffle completes our all-new lineup of iPods for this holiday season and beyond, and we hope it's going to be a huge hit.”

The new iPod shuffle features up to 12 hours of battery life* and is based on Apple’s pioneering shuffle feature which lets music fans serve up a continuous mix of their favorite songs anywhere they go. Users can enjoy their songs in a random order or simply flip a switch to listen to their songs in order, such as when listening to a new album. 

Users connect the new iPod shuffle to their Mac® or PC with the included dock, and iTunes’ innovative AutoFill feature automatically syncs the perfect number of songs from their music library. Seamless integration with iTunes® 7 and the iTunes Store (www.itunes.com) allows customers to choose from a selection of over 3.5 million songs from the world’s most popular digital music store.

With Apple’s legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online.

Pricing & Availability
The new iPod shuffle will be available beginning this Friday through Apple’s retail stores and Apple Authorized Resellers for $79 (US). Customers can order the iPod shuffle through the Apple Store (www.apple.com). iPod shuffle includes earbud headphones and an iPod shuffle dock.

iPod shuffle requires a Mac with a USB 2.0 port and Mac OS® X version 10.3.9 or later and iTunes 7.0.2 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0.2 or later. Internet access is required and a broadband connection is recommended.

* Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; actual capacity varies by content.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Press Contacts:
Jaime Schopflin
Apple
(408) 974-3314
jaimes@apple.com

Derick Mains
Apple
(408) 974-6264
dmains@apple.com

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 

Apple Media Helpline (408) 974-2042

Image Use Agreement

Important Image Use Information

By copying or making any use of the image below, you acknowledge that you have read and understand, and agree to, the Image Usage Agreement below that governs your use of the Image. If you do not agree to the Agreement’s terms, do not copy or use the Image in any way, unless you have written permission signed by Apple.

Usage Agreement

Subject to the terms of this Agreement, you may use the Image solely in whole for editorial use by press and/or industry analysts. This right to use is personal to you and is not transferable by you to another party. The Image cannot be used to promote or sell any product or technology (such as on advertising, brochures, book-covers, stock photos, t-shirts, or other promotional merchandise). You may not alter, or modify the Image, in whole or in part, for any reason.

As between you and Apple, Apple is and shall remain the sole and exclusive owner of the Image. You will not delete, alter, or obfuscate any proprietary legends relating to the Image, and each use will be accompanied by the applicable proprietary attribution shown next to the Image.

I have read, understood, and agree to the Image Usage Agreement

Agree and Download
Disagree with Terms