Apple Press Info

Apple, Telemundo & mun2 Announce the Debut of Hit Latin Television Content on the iTunes Store

Favorite Latin TV Shows, Telenovelas & Reality Content Now Available on iTunes Latino

HIALEAH, Florida and CUPERTINO, California—November 1, 2006—Apple®, Telemundo, and mun2 today announced that popular Spanish-language television programming from Telemundo and bilingual programs from its popular Latino youth network, mun2 are now available for purchase and download on the iTunes® Store (www.itunes.com). The new content features popular Telemundo programming such as “Pasión de Gavilanes,” “El Cuerpo del Deseo” and “Decisiones,” as well as mun2 reality content such as “mun2: The Immigration Special.” The shows are now available for purchase and download for just $1.99 each. More Telemundo content will be available on iTunes in the coming months.

“We’re thrilled to be iTunes’ first Hispanic TV property,” said Don Browne, President, Telemundo. “Partnerships like these are all about our viewers and following their needs. We can offer our original content to our audience through innovative and hugely popular platforms such as iTunes, which is why we are pioneers in the Spanish-language television and digital media industries.”

“We’re delighted to work with Telemundo and mun2 to offer outstanding Latin programming on the iTunes Store,” said Eddy Cue, Apple’s vice president of iTunes. “iTunes is the world’s most popular video download store selling over one million videos a week, and now offers over 250 TV shows from over 40 networks.”

Two of Telemundo’s most popular novelas to date, “Pasión de Gavilanes” and “El Cuerpo del Deseo” are stories about love, revenge and all the passion that comes in between, featuring stellar casts that include telenovela heartthro, Mario Cimarro, among others. A hit since its premiere in May 2005, “Decisiones” is a nightly series featuring stories based on people’s life experiences and the decisions they make to pull through them. “mun2: The Immigration Special” introduces viewers to the life of an undocumented high school student from El Salvador who lobbies legislators to help secure a future for himself and others like him.

The iTunes Store features the world’s largest catalog of online music with over 3.5 million songs and has sold a stunning 1.5 billion songs, making it the world’s most popular digital music store and the best way for Mac® and PC users to legally discover, purchase, and download music and video online.

With iTunes 7, all videos purchased from the iTunes Store are downloaded in near-DVD quality at a resolution of 640x480 (up to 480, depending on the aspect ratio). Downloaded videos can be played on computers and iPods. iTunes 7 also includes new features to better organize and enjoy digital music and video, including expanded parental controls, an iTunes video playback window with on-screen controls, and the new Cover Flow view that lets you visually browse your entire video collection by cover artwork.

Pricing & Availability
iTunes 7 for Mac and Windows includes the iTunes Store and is available as a free download immediately from www.itunes.com. Purchase and download of content from the iTunes Store for Mac or Windows requires a valid credit card with a billing address in the country of purchase. Television shows and feature films are available in the US only, and video availability varies by country. Games are available for download in the 21 countries in which iTunes operates and play on the fifth generation iPod®. New release feature films are $14.99 (US) each and other feature-length films are $9.99 (US) each, television shows are $1.99 (US) per episode, music videos and short films are $1.99 (US) each and games are $4.99 (US) each.

Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic households in 142 markets through its 16 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.

mun2 is the preeminent voice for Latino youth in America. Launched in 2001, the bilingual multiplatform youth entertainment network offers authentic content that reflects the lifestyle of this fast-growing segment of the population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, and satellite and free television. mun2 is distributed to over 10 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Hispanic Household Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal Cable Networks and a division of Telemundo, which is wholly-owned and operated by NBC Universal.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Press Contacts:
Derick Mains
Apple
dmains@apple.com
(408) 974-6264

Alfredo Richard
Telemundo Network
(305) 889-7599
arichard@telemundo.com

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 

Apple Media Helpline (408) 974-2042