Apple Press Info

Apple Announces New 8GB Model of iPod nano (PRODUCT) RED Special Edition

CUPERTINO, California—November 3, 2006—Apple® today announced a new 8GB model of the iPod® nano (PRODUCT) RED Special Edition in response to outstanding customer demand. The new 8GB iPod nano (PRODUCT) RED Special Edition holds up to 2,000 songs and is available for $249, joining the 4GB model priced at $199. Both models come in a beautiful red aluminum enclosure and feature 24 hours of battery life, Apple’s innovative Click Wheel and an incredibly thin and light design. Apple will contribute $10 from the sale of each iPod nano (PRODUCT) RED to the Global Fund to help fight HIV/AIDS in Africa.

“Customer response to the iPod nano (PRODUCT) RED Special Edition has been off the charts,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing. “We’re thrilled to add a second model with 8GB of capacity, enough for 2,000 songs, so customers have yet another choice in supporting this important cause.”

(RED) was created by U2 lead singer Bono and Bobby Shriver to engage business in the fight against AIDS in Africa by getting the world’s most iconic companies to make uniquely branded products. The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002, with the support of the world’s leaders and UN Secretary General Kofi Annan, to dramatically increase resources to fight three of the world’s most devastating diseases, and to direct those resources to areas of greatest need by supporting locally-driven strategies. To date, the Global Fund has committed $5.2 billion (US) to more than 363 programs in 131 countries. For more information about (RED) please visit www.joinred.com.

Pricing & Availability
The new 8GB iPod nano (PRODUCT) RED will be available through the Apple Store® (www.apple.com) beginning today and in Apple’s retail stores this weekend. All iPod nano models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable. The second generation iPod nano features up to 24 hours of battery life and completely skip-free playback.*

iPod nano requires a Mac® with a USB 2.0 port and Mac OS® X version 10.3.9 or later and iTunes® 7.0.2 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0.2 or later. Internet access is required and a broadband connection is recommended.

* Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; actual capacity varies by content. Photo capacity is based on iPod-viewable photos transferred from iTunes.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Press Contacts:
Jaime Schopflin
Apple
jaimes@apple.com
(408) 974-3314

Derick Mains
Apple
dmains@apple.com
(408) 974-6264

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

 

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