Apple Press Info

Apple Premieres Movies on the iTunes Store in Canada

CUPERTINO, California—June 4, 2008—Apple® today announced that movies from major film studios including 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Universal Studios Home Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate and Maple Pictures are now available on the iTunes® Store in Canada (www.itunes.ca).  Movie purchases and rentals feature iTunes’ legendary ease of use, which makes discovering and enjoying movies as simple and easy as buying music on iTunes has always been. The iTunes Store in Canada features over 1,200 films available for rent or purchase, with titles available for purchase on the same day as their DVD release, including recent blockbusters such as “Juno,” “I Am Legend,” “National Treasure 2: Book of Secrets,” “The Bourne Ultimatum” and “Cloverfield.” iTunes Movie Rentals also features over 200 titles available in stunning high definition, perfect for viewing on a widescreen TV with Apple TV®.

“Canadians have made iTunes the most popular place to find and buy music and TV shows online,” said Eddy Cue, Apple’s vice president of iTunes. “We’re thrilled to give iTunes customers access to over 1,200 movies from major studios to rent or purchase, whether to enjoy at home on their widescreen TV with Apple TV or on-the-go on their iPod.”

The iTunes Store is the world’s most popular online music, TV and movie store. With Apple’s legendary ease of use, pioneering features such as iTunes Movie Rentals, integrated podcasting directory, iMix playlist sharing, the ability to turn previously purchased tracks into complete albums at a reduced price, and seamless integration with iPod®, the iTunes Store is the best way for Mac® and PC users to legally discover, purchase and download music and video online.

With iTunes Movie Rentals, once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish it—or watch it multiple times.

Pricing & Availability
Movie purchases and rentals from the iTunes Store for Mac or Windows require iTunes 7.6.2, available as a free download immediately from www.itunes.ca. iTunes movie purchases and rentals require a valid credit card with a billing address in the country of purchase. iTunes movies are available at CAN$9.99 for catalog title purchases, CAN$14.99 for recent releases and CAN$19.99 for new releases. iTunes Movie Rentals are CAN$3.99 for library titles and CAN$4.99 for new releases, with high definition rental versions priced just one dollar more. Movie rentals can be previewed, purchased and watched on iPod classic, iPod nano with video, iPod touch and on a widescreen TV with Apple TV.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Press Contacts:
Simon Atkins
Apple
satkins@apple.com
(416) 367-8251

Jason Roth
Apple
jroth@apple.com
(408) 862-2633

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, Apple TV and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


Apple Media Helpline (408) 974-2042