Apple Press Info

Apple Worldwide Developers Conference Kicks Off June 7 in San Francisco

CUPERTINO, California—April 28, 2010—Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 7 through June 11 at San Francisco’s Moscone West. The five-day conference includes the first ever iPad™ development sessions and hands-on working labs for iPhone® OS 4, as well as Mac OS® X core technology labs.

“This year’s WWDC offers developers in-depth sessions and hands-on working labs to learn more about iPhone OS 4, the world’s most advanced mobile operating system,” said Scott Forstall, Apple’s senior vice president of iPhone Software. “WWDC provides a unique opportunity for developers to work side-by-side with Apple engineers and interface designers to make their iPhone and iPad apps even better.”

WWDC 2010 is focused on providing advanced content for skilled developers across five key technology tracks: Application Frameworks; Internet & Web; Graphics & Media; Developer Tools; and Core OS. Apple engineers will deliver over 100 solutions-oriented technical sessions and labs. WWDC 2010 gives an incredibly diverse community the opportunity to connect with thousands of fellow iPhone, iPad and Mac® developers from around the world.

Sessions offered in support of the five technology tracks include:

Additionally, there will be five iPad and five iPhone Apple Design Award winners announced at WWDC 2010. There is no requirement to enter and winners will be selected from the App Store based on criteria that includes design, technical excellence, innovation, quality, technology adoption and performance.

Visit the Apple Worldwide Developers Conference 2010 website for registration and more details at developer.apple.com/wwdc.

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Jennifer Bowcock
Apple
jennifer.b@apple.com
(408) 974-9758

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