Apple Press Info

Apple Premieres Movies on the iTunes Store in Ireland

Dublin, Ireland—April 30, 2010—Apple® today announced that movies from major film studios including 20th Century Fox, Metro-Goldwyn-Mayer Studios Inc. (MGM), Paramount Pictures, Sony Pictures Home Entertainment, Universal Studios, The Walt Disney Company and Warner Bros. Entertainment, as well as European studios including E1 Entertainment, Lionsgate UK and Optimum Releasing are now available on the iTunes® Store in Ireland (www.itunes.ie) for rent or purchase. The iTunes Store is offering top-rated movies including “Avatar,” “The Twilight Saga: New Moon,” “Up,” “The Hangover,” “Iron Man” and “Harry Brown.”

iTunes’ legendary ease of use makes discovering and enjoying movies as simple and easy as buying music on iTunes has always been. Movies are available for purchase on iTunes the same day as their DVD release, and can be viewed on an iPod® with video, iPhone®, Mac® or PC or on a widescreen TV with Apple TV®.

With iTunes Movie Rentals, once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish it—or watch it multiple times.

Featuring Apple’s legendary ease of use, including pioneering features such as iTunes Movie Rentals, integrated podcasting support, the ability to turn previously purchased tracks into complete albums at a reduced price, and seamless integration with iPod and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online.

Pricing & Availability iTunes 9.1 for Mac and Windows includes the iTunes Store and is available as a free download from (www.itunes.ie). iTunes movie purchases and rentals require a valid credit card with a billing address in Ireland. iTunes movies start at €7.99 for catalog title purchases, €9.99 for recent releases and €13.99 for new releases. iTunes Movie Rentals are €2.99 for library title rentals and €3.99 for new releases, and high definition versions are priced at just one euro more.

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Adam Howorth
Apple
howorth.a@euro.apple.com
+44 207 184 1202

Sarah O’Brien
Apple
obrien_s@euro.apple.com
+44 207 184 1477

Apple logo, Mac, Mac OS, Macintosh, iTunes, iPod, iPhone and Apple TV are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


Apple Media Helpline (408) 974-2042