Apple Press Info

Apple Reinvents iPod nano With Multi-Touch Interface

New Built-in Clip for Instant Wearability

SAN FRANCISCO—September 1, 2010—Apple® today unveiled a completely redesigned iPod nano® featuring Apple’s Multi-Touch™ interface that lets users navigate their music collection by simply tapping or swiping a finger on the display. Nearly half the size and weight of the previous generation, the new iPod nano features a polished aluminum and glass enclosure with a built-in clip, making it instantly wearable. The new iPod nano features Genius Mixes, the ability to create and edit playlists, a built-in FM radio with live pause and up to 24 hours of music playback on a single battery charge.* 

“This is the biggest reinvention of the iPod nano since its debut in 2005, and we think users are going to love it,” said Steve Jobs, Apple’s CEO. “Replacing the click wheel with our Multi-Touch interface has enabled us to shrink the iPod nano into an amazingly small design that is instantly wearable with its built-in clip.”

The new iPod nano with Apple’s Multi-Touch interface allows users to access their songs, artists, albums and playlists with a tap or swipe of their finger on the display. Holding down a finger returns the user to the Home screen, and users can easily use two fingers to rotate the screen if it is clipped onto their clothing upside down. Users can also customize their Home screen by simply dragging icons from other screens onto the Home screen.

iPod nano also features Shake® to Shuffle™, giving music lovers the ability to shake their iPod nano to shuffle to a new song in their music library. With its built-in FM radio, iPod nano lets you listen to your favorite radio stations, and live pause lets you pause and resume playing your favorite FM radio shows without missing a beat.

With an amazing new design that is nearly half the size and weight of its predecessor, the new ultra-portable iPod nano is a natural workout companion. Clip iPod nano onto your workout clothing, touch your music and start your workout. iPod nano features a built-in pedometer that makes it easy to track your steps and also supports Nike + iPod®, giving users the ability to track runs and workouts.

iPod is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle® for just $49; the remarkable new iPod nano with Multi-Touch starting at $149; the incredible new iPod touch® with Retina™ display, Apple’s A4 chip, FaceTime®, HD video recording and Game Center starting at just $229; and iPod classic® in a 160GB model for $249.

Pricing & Availability
The new iPod nano will be available next week for a suggested price of $149 (US) for the 8GB model and $179 (US) for the 16GB model. Both models are available in silver, graphite, blue, green, orange and pink through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 8GB and 16GB iPod nano (PRODUCT) RED is available through the Apple Store (www.apple.com) and Apple’s retail stores. iPod nano requires a Mac® with a USB 2.0 port, Mac OS® X v10.5.8 or later and iTunes® 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10 or later.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Jennifer Ramsay 
Apple
ramsay@apple.com
(408) 862-2239

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod nano, Multi-Touch, Shake, Shuffle, iPod, iPod shuffle, iPod touch, Retina, FaceTime, iPod classic, Apple Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


Apple Media Helpline (408) 974-2042

Image Use Agreement

Important Image Use Information

By copying or making any use of the image below, you acknowledge that you have read and understand, and agree to, the Image Usage Agreement below that governs your use of the Image. If you do not agree to the Agreement’s terms, do not copy or use the Image in any way, unless you have written permission signed by Apple.

Usage Agreement

Subject to the terms of this Agreement, you may use the Image solely in whole for editorial use by press and/or industry analysts. This right to use is personal to you and is not transferable by you to another party. The Image cannot be used to promote or sell any product or technology (such as on advertising, brochures, book-covers, stock photos, t-shirts, or other promotional merchandise). You may not alter, or modify the Image, in whole or in part, for any reason.

As between you and Apple, Apple is and shall remain the sole and exclusive owner of the Image. You will not delete, alter, or obfuscate any proprietary legends relating to the Image, and each use will be accompanied by the applicable proprietary attribution shown next to the Image.

I have read, understood, and agree to the Image Usage Agreement

Agree and Download
Disagree with Terms