You. At a glance.

Instantly receive and respond to your favorite notifications. Get the motivation you need to stay active and healthy. Express your personal style in a whole new way. From the way it works to the way it looks, Apple Watch isn’t just something you wear. It’s an essential part of who you are.

Watch the keynote

Notifications Never miss what matters.

Because it’s on your wrist, Apple Watch lets you receive notifications immediately and conveniently. The moment the people or apps you care about have something to say, you’ll feel a gentle tap. Then you can send just the right response. Just like that.

Fitness & Health Stay motivated. Stay healthy.

Throughout the day, Apple Watch measures your workouts, tracks your activity, and helps encourage healthy routines. All adding up to a better you.

Personalization Choose yours. Then make it even more you.

We designed Apple Watch to reflect a wide range of tastes and styles. And you can make it even more personal by switching bands and changing watch faces, anytime you want.

Explore the Interactive Gallery

watchOS Preview

Feels like a whole new watch.

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Watch Bands

Switch your band, change your look.

Find a store

Add some great accessories.

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Films and ads

Watch now

Apple Watch Hermes

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