Get AED 120–AED 2,220 off a new all-screen iPad when you trade in with Apple. Available in four gorgeous colors. Buy now at apple.com.
MacBook Air. Now with the M5 chip. Built for AI. Lightweight, with all-day battery life. Buy now with fast, free delivery at apple.com.
Apple Intelligence is for the everyday and it‘s deeply integrated into iPhone, iPad, Mac, and Apple Vision Pro with groundbreaking privacy.
iMovie for iOS and iMovie for macOS make it easy to turn your photos and video clips into stunning movies or trailers and share them with the world.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16.
Shop accessories for your favorite iPad model. Apple Pencil and the Smart Keyboard add versatility to iPad Pro. Take your iPad further with a Smart Cover, B...
iPad mini has Apple Intelligence, 8.3-inch Liquid Retina display, A17 Pro chip, supports Apple Pencil Pro and Apple Pencil (USB-C), in four colors.
Get AED 120 - AED 2,220 off a new 11-inch or 13-inch iPad Air when you trade in with Apple. Available in four bold colors. Buy now at apple.com.
View all technical specifications for AirPods Pro 3.
iPad has an all-screen Liquid Retina display, the A16 chip and four color options. And it supports the Magic Keyboard Folio.
Get AED 120 - AED 2,220 off the powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
macOS Tahoe with a new design, more ways to work seamlessly across devices, and new features to turbocharge productivity every day.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Apple empowers your health with intuitive features backed by science. Get helpful insights. Every health feature is designed to protect your privacy.
The world’s best all‑in‑one desktop. Supercharged by M4 chip. With a 24-inch 4.5K display. Advanced camera and audio. Built for Apple Intelligence.
The ultimate over-ear listening experience — in five vibrant colors and with up to 1.5x more Active Noise Cancellation than the previous generation.
Apple Watch Ultra 3 is the ultimate sports and adventure watch with a 49mm titanium case and built-in GPS + Cellular.
Explore built-in accessibility features to help you create, connect, and do what you love, your way.
In 2025, Apple prevented over $2.2 billion in potentially fraudulent transactions, adding to a total of more than $11.2 billion in the past six years.
Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.
Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price.
https://www.apple.com/ae/newsroom/2026/03/say-hello-to-macbook-neo/
Apple hardware, software, and services work together to supercharge business connection, collaboration, and creativity.
Work on all your projects at once with the PC apps you rely on. Finish that email you started on your iPhone, without charging all day. Mac does that.
SAP, the market leader in enterprise application software, gives employees the choice to work on Mac because Mac unleashes their full potential.
https://www.apple.com/ae/business/enterprise/success-stories/tech/sap/