Surprise and shine.

Watch a special Apple Event online on 09/09 at 09:00 p.m. local time.

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Apple logo with a glowing neon effect in blue and pink hues, a bright white flare at its center, on a gradient background

Mac mini

Now with M6 and M5 Pro.

Available starting 22/09

Learn more Pre-order
Front view of Mac mini balanced on the fingertips of an up-stretched hand, front shows two Thunderbolt ports, status indicator light and headphone jack, tapered black base at bottom, flat top, rounded sides, straight edges, silver color

Mac Studio

Now with M5 Max and M5 Ultra.

Available starting 22/09

Learn more Pre-order
Mac Studio, front, two USB-C ports, SDXC card slot, status indicator light, tapered base at bottom, flat top, rounded sides, straight edges, silver color

iPhone

Meet the latest iPhone lineup.

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iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top left corner, Apple logo in center, iPhone 17, back exterior, white color, Dual Fusion camera system in top left corner, Apple logo in center, iPhone 17e, back exterior, soft pink color, Fusion camera system in top left corner, Apple logo in center, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

University, sorted.

Get a gift card from AED 360 to AED 540* when you buy Mac or iPad with education savings.

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Students carrying various MacBook and iPad models, along with dorm room essentials in rectangular containers

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

AirPods Pro 3

The world’s best in-ear
Active Noise Cancellation.

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AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Trade In

Upgrade and save. It’s that easy.1

See what your device is worth
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro