Get up to AED 735 when you trade in your current smartphone.1 Learn moreabout trade-in

It’s so easy to 
switch to iPhone.

Coming from an Android phone? You’ll see how easy it is to switch from the moment you turn on your new iPhone. There’s a walk-through to get you started and an app that transfers your data for you. You can even trade in your old smartphone for credit.

Hear from Switchers

Move to iOS app

Transfer your photos and
contacts in a few simple steps.

Trade In

You can get up to AED 735 for your Android smartphone.1


Want some help?
Just call, chat, or tweet.

Apple Store

Expert advice. Transferring data.
All that stuff.


If you want a phone that will last, this is it.


iPhone can stay current.


Privacy. That’s iPhone.

Ease of use

Everything just works.

Battery life

Keeps up with your day.

Advanced cameras

You’ll get amazing photos and videos with iPhone.

Apple-designed chips

It’s all powered by the most advanced smartphone chips.


Send messages with love, confetti, or even you.

App Store

Tons of apps
curated for you.

See why they switched
from Android to iPhone.

Francesca and Mark wanted a phone that can cope with their kids, they found one.

Francesca S. and Mark A.

Lagging and freezing are disrupting your day? Amandeep found a solution.

Amandeep A.

Looking for a phone that holds its value longer? So was Zdrauko.

Zdrauko I.

The iPhone camera makes you feel like you’re a photographer, when you are not!

Luz S.

The Face ID on iPhone is so convenient, it makes me feel more safe compared to my old phone.

Francesca S.

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.


View in AR

6.7″ or 6.1″

All-screen OLED display3 with ProMotion

Pro camera system

Telephoto, Wide, Ultra Wide

A15 Bionic chip

5-core GPU

Superfast 5G cellular4

Up to 28 hours video

Face ID

New iPhone 13

A total powerhouse.


View in AR

6.1″ or 5.4″

All-screen OLED display3

Advanced dual‑camera system

Wide, Ultra Wide

A15 Bionic chip

4-core GPU

Superfast 5G cellular4

Up to 19 hours video

Face ID

New iPhone SE

Serious power. Serious value.


View in AR


LCD display

Single-camera system


A15 Bionic chip

4-core GPU

5G cellular4

Up to 15 hours video

Touch ID

iPhone 12

As amazing as ever.


View in AR

6.1″ or 5.4″

All-screen OLED display3

Dual‑camera system

Wide, Ultra Wide

A14 Bionic chip

Superfast 5G cellular4

Up to 17 hours video

Face ID

Need some help? Call 800‑444‑0396
or find a store.

Get more out of your iPhone.

Trade in
your smartphone
for credit.

With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.1 It’s good for you and the planet.

Learn more about Apple trade in

Still have questions? Just ask.

You won’t find a better place to buy iPhone. We know about carriers, payment options, and more. And we make it easy to understand.

Learn moreabout trade-in