Get a new iPhone every year, and the protection of AppleCare+ from $37.41/month with the iPhone Upgrade Program. Buy now or visit an Apple Store today.
As a member of the iPhone Upgrade Program you can upgrade to a new iPhone after just six months or 12 payments. Upgrade now or visit an Apple Store today.
https://www.apple.com/ae/shop/iphone/iphone-upgrade-program/upgrade
Our most capable chip in a smartwatch ever. A magical way to interact with your Apple Watch. And a display that’s twice as bright.
View all technical specifications for Apple Watch Series 9.
Get AED 160 - AED 980 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features, and a connection to what you care about most.
https://www.apple.com/ae/apple-watch-series-9/why-apple-watch/
Get a new iPad with 10.9-inch display for the things you do every day. In four bold colors. Buy now at apple.com.
The all-new iPad has an all-screen design, A14 Bionic chip, landscape front camera, and four colors. Works with Apple Pencil and Magic Keyboard Folio.
View all technical specifications for iPad (10th generation).
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
Watch Apple Arcade videos and learn how to find your next game, share games with your family, and more.
The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, audiobooks, and more.
Trade in your iPhone, iPad, Mac, Watch, or any other device for credit toward a new one, or recycle it responsibly for free with Apple Trade In.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design.
Apple Arcade is a game subscription service that anyone can enjoy, with 150+ incredibly fun games — all without ads or in-app purchases.
iCloud+ is the seamless and connected iCloud experience you love, with even more storage, privacy, and ways to stay connected with friends and family.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.
Find out more about the 18-hour battery life of Apple Watch. Learn about charge time, power reserve, and other battery metrics, too.
Apple Pay is a safe, secure, and private way to pay. And Apple Pay Later gives you the flexibility to pay over time for purchases on iPhone or iPad.
Apple Watch SE has powerful connectivity, fitness, health, and safety features and is available in three case colors. It’s a better value than ever.
The redesigned iPad Air and new iPad Pro with Apple silicon are now available.
Apple Music’s 100 Best Albums list culminates today with the reveal of the top 10 albums and “The Miseducation of Lauryn Hill” crowned No. 1.
Family Sharing lets up to six family members share Apple Music, Apple TV+, Apple Arcade, iCloud storage, and more. All without sharing accounts.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Introducing Apple Watch Ultra 2. Rugged and capable, with the brightest Apple display, carbon neutral case and band combinations, and new band colors.