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iPhone Duo

Hello, hello.

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

MacBook Pro

PROLED XDR Display

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MacBook Pro with PROLED XDR Display, space black colour, screen shows ribbonlike objects densely patterned with glowing stripes of various widths, spelling the word Pro.

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

iPad

Now with the speed of the A16 chip and double the starting storage.

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iPad with Apple Pencil and Magic Keyboard, displaying a colourful app interface, shown alongside color options in blue, pink, yellow and silver

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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AirPods Pro 3, wireless headphones, white colour, silicone tips

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad mini

More than a little awesome.

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iPad mini, black, held in hand

Apple Trade In

Upgrade and save. It’s that easy.

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Hands exchanging trade-in iPhone 17 Pro in silver color with silicone case, stickers on back exterior, for new iPhone 18 Pro in burgundy color (dark red) in the box.