iPhone
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iPhone models
Find the best iPhone for youAugmented Reality
A new world all around you.
Transform the way you work, learn, play and connect with the world around you. iPhone is already built for the next generation of AR apps.
Learn moreiOS 12
More power to you.
iOS 12 is designed to make your iPhone and iPad experience even faster, more responsive and more delightful.
Coming later this yearHow to shoot
on iPhone.
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iCloud
The best place for all your photos, files and more.
iCloud is built into every Apple device and keeps your stuff safe, up to date and available wherever you are.
Learn moreYou want to do what’s best for your family.
So do we.
Apple is continually designing new features to help make sure kids use their devices in the ways you want.
Learn more