iPhone

iPhone X

Say hello to the future.

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Special Edition

iPhone 8

Compare iPhone models.

Find the best iPhone for you

Augmented Reality

A new world all around you.

Transform the way you work, learn, play and connect with the world around you. iPhone is already built for the next generation of AR apps.

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A giant step for iPhone.

iOS 11 makes iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever.

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Why Switch

Life is easier on iPhone.

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Guided Tour

Take a tour of iPhone X.

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AirPods

Wireless. Effortless. Magical.

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Selfies on iPhone X

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How to shoot on iPhone.

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iCloud

The best place for all your photos, files and more.

iCloud is built into every Apple device and keeps your stuff safe, up to date and available wherever you are.

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You want to do what’s best for your family.
So do we.

Apple is continually designing new features to help make sure kids use their devices in the ways you want.

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iPhone for Business

Learn about iPhone in business