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September 2026

UPDATE

Siri AI, a profoundly more capable and personal assistant, is here

14 September 2026

UPDATE

Get ready to experience iPhone 18 Pro, the new Apple Watch lineup, and AirPods 5

11 September 2026

August 2026

PRESS RELEASE

Apple introduces new Mac Studio with M5 Max and M5 Ultra

25 August 2026

PRESS RELEASE

Apple introduces M6 and M5 Ultra for a big leap in performance and AI compute

25 August 2026

PRESS RELEASE

Apple unveils a more powerful Mac mini featuring the all-new M6 and M5 Pro

25 August 2026

May 2026

UPDATE

Apple Sports expands to more than 90 new countries and regions

19 May 2026

APPLE STORIES

How filmmakers are redefining the art form with MAMI Select: Filmed on iPhone

07 May 2026

March 2026

UPDATE

MacBook Neo, iPhone 17e, iPad Air with M4, and more are now available

11 March 2026

PRESS RELEASE

Say hello to MacBook Neo

04 March 2026

PRESS RELEASE

Apple introduces the new MacBook Air with M5

03 March 2026