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WWDC 26

New Siri AI powered by Apple Intelligence. Expanded child safety features. And helpful updates all around.

Coming later this year

Explore the previews Watch the keynote
Siri AI on iOS devices, five products, iPhone 17 Pro Deep Blue, Apple Vision Pro, Apple Watch Series 11 42mm Space Gray, MacBook Pro 14-inch Space Black, and iPad Pro 11 Space Black.

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPhone

Meet the latest iPhone line-up.

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iPhone 17 Pro, back exterior, deep blue colour, Pro Fusion camera system in top left corner, Apple logo in centre, iPhone 17, back exterior, white colour, Dual Fusion camera system in top left corner, Apple logo in centre, iPhone 17e, back exterior, soft pink colour, Fusion camera system in top left cornre, Apple logo in centre, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

Child Safety

Intuitive parental controls.
Designed for families.

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Two people sitting together use an iMac while a third person stands behind them observing.

Mac for students

No matter what you do, ace it with Mac.

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A person working on a MacBook at a library table, surrounded by open books and notes, with bookshelves in the background.

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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Person wearing white shirt, head turned to the side, left AirPods Pro 3 earbud visible

Apple Watch Series 11

The ultimate watch for a healthy life.

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Apple Watch Series 11, rose gold colour, aluminium case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Strap

Apple Trade In

Upgrade and save. It’s that easy.

Get your estimate
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro