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Apple Watch

Explore the line-up.

Apple Watch Series 11
Space Grey
Silver
Rose Gold
Jet Black
Natural
Gold
Slate
The ultimate watch for
a healthy life.
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Apple Watch SE 3
Midnight
Starlight
Essential health features
at a great value.
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Apple Watch Ultra 3
Natural
Black
The ultimate sports
and adventure watch.
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Why Apple is the best
place to buy Apple Watch.

Shop Apple Watch

Ways to Buy
Monthly payment options are available.
Choose the easy way to finance with convenient monthly payment options.
Delivery and Pickup
Get flexible delivery and easy pickup.
Get free delivery or pickup at your Apple Store.
Personal Setup
Make the most of your Apple Watch with an online session.
Talk one-to-one with a Specialist to set up your Apple Watch and discover new features.
Guided Video Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one‑to‑one over video.
Apple Trade In
Save on a new Apple Watch with a trade‑in.
Get credit towards your next Apple Watch when you trade in an eligible device at an Apple Store.¹
Apple Store App
Explore a shopping experience designed around you.
Use the app to get a more personal way to shop.

Get to know Apple Watch.

Health
Knows you. Insights and out.
Fitness
Unlimited motivation.
Safety
Keep help close at hand.
Apple Watch Ultra 3
The ultimate sports and adventure watch.
Connectivity
The right call for
staying in touch.
Personalisation
Make it you-nique.
Apple Watch For Your Kids
Independence for them. Peace of mind for you.
Apple Watch + iPhone
Dynamic duo.

All Apple Watch accessories

Time for a refresh.

Explore the latest straps in new materials, styles and colours.

Shop Apple Watch straps

Apple Watch straps: Sport Band, neon yellow colour, Braided Solo Loop, turmeric colour, Alpine Loop, anchor blue colour, Sport Loop, purple fog colour, Milanese Loop, natural colour

Made for each other.

Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

Apple Watch

Close your rings.

Three rings show all the ways you’re active and help you reach your Move, Exercise and Stand goals every day.

Apple Watch Series 11, aluminium case, polished jet black colour, Activity rings: Move, Exercise, Stand, Sport Band, black colour

Works for all your workouts.

From running to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.

Icons representing various workouts, from running to HIIT to yoga

Hit the ground running.

Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer or do interval training with Custom Workouts.

Apple Watch Series 11 devices, aluminium and titanium cases, jet black, rose gold and natural colours, fitness screens: Heart Rate Zones, Pacer, Custom Workout with intervals, Sport Bands, black, light blush, and stone grey colours

Go above, below and beyond.

Apple Watch is water resistant,⁹ dust resistant¹⁰ and crack resistant. So you can swim, hike and do everything in between without a worry.

Apple Watch Series 11 devices, aluminium and titanium cases, polished jet black and gold colours, Workout app tracking Swim, water beads move off watch, Sport Bands, black and anchor blue colours