Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, innovative safety features, and a connection to the people you care about most.

Fitness and Activity

Move. Exercise. Stand.
Reach your goals, one ring at a time.

Activity rings show your daily activity, including your active calories, total steps, and workouts completed. Make it your goal to close your rings every day. To keep you motivated there are awards, personalized coaching, and Activity competitions.

Measure all the ways you move.

From strength training and HIIT to Pilates and yoga, Apple Watch offers a healthy range of ways to track your workout. And it shows your progress with advanced metrics and views like Heart Rate Zones, Power, and Elevation.

Built to go the distance. And depth.

Designed for every kind of outdoor adventure in and out of the water, Apple Watch is perfect for hiking, biking, running, swimming, surfing, and those occasional water balloon fights. And with Apple Watch Ultra 2, you can snorkel, scuba dive, and freedive down to 40 meters.1

Health and Safety

It has your heart in mind.

Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition.2 But many people don’t recognize the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

Available on Series 9 and Ultra 2

Blood oxygen. Key to your wellness.

Apple Watch features an advanced sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.3

Learn how to use the Blood Oxygen app

Available on Series 9 and Ultra 2

ECG on your wrist. Anytime, anywhere.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.4 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Learn how to use the ECG app

Emergency services when you need them.

Apple Watch can detect if you’ve been in a severe car crash or taken a hard fall and connect you with emergency services, share your location, and notify your emergency contacts.5 And with Apple Watch Ultra 2, you’ll be equipped with an 86-decibel Siren that can be heard up to 600 feet or 180 meters away.

Understand your cycle like never before.

Apple Watch has an innovative sensor that tracks your temperature while you sleep.6 Cycle Tracking uses this data to provide a retrospective estimate of when you ovulated, which can be helpful for family planning.7 As always, your data is private and secure.

You snooze. You win.

The Sleep app not only tracks your sleep, it works with your iPhone to help you create a bedtime routine and schedule. And you get deeper insights into your sleep stages during the night.

Connectivity

Stay in touch from your wrist.

Text, make calls, and listen to music with ease. And with available cellular, you can do it all without your phone,8 even when you’re out of the country. It makes leaving your phone behind something you can do on purpose.

Keep track of your daily tasks.

Quickly access the latest information from your favorite apps, like Calendar, Mail, Weather, and more, with Smart Stack widgets. You’ll get upcoming meeting reminders, the day’s weather forecast, and even be notified when it’s time to leave for your lunch date.

Family Setup lets everyone in on the fun.

With Family Setup, everyone in the family can have an Apple Watch, even if they don’t have their own iPhone.9 Your kids are able to make calls, text, listen to music, use apps, and let you know when they arrive at a destination safely.

No more hide-and-seek with your phone. Or AirPods. Or...

Ever lost your phone knowing it’s probably a few meters away? The Find Devices app helps you quickly locate your lost Apple devices. And with the Find Items app on your watch and Precision Finding10 app on your iPhone, you’ll always know where your AirTag-connected belongings are located.

Stream. Download. Pay. Play. Everywhere you go.

Stream over 90 million songs with Apple Music.11 Purchase things quickly and securely with Apple Pay.12 Download new apps from the App Store straight to your watch. And do it all without ever having to take out your iPhone.

Customization

Change your watch band. Switch up your face.

With watch bands in a range of styles, materials, and colors and fully customizable watch faces, you can change your watch to fit your mood or the moment.

Which Apple Watch
is right for you?

 

Apple Watch
SE

All the
essentials.
Light on price.

Buy

44mm or 40mm
aluminum case size

Carbon-neutral
combinations available

Retina display
Up to 1000 nits

S8 SiP

 

Find iPhone

 

 

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

 

Cycle Tracking7

Emergency SOS5

International
emergency calling13

Fall Detection and
Crash Detection5

 

50m Water resistant

Swimproof14

 

 

GPS

Available cellular
connectivity8

Supports Family Setup
(GPS + Cellular models)
Connect family members
who don’t have an iPhone
9

Up to 18 hours16

Low Power Mode

 

New

Apple Watch
Series 9

Powerful sensors,
advanced health features.

Buy

45mm or 41mm
aluminum or stainless
steel case size

Carbon-neutral
combinations available

Always-On Retina display
Up to 2000 nits

S9 SiP

Double tap gesture

Precision Finding
for iPhone

Blood Oxygen app3

ECG app4

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

Temperature sensing6

Cycle Tracking
with retrospective
ovulation estimates7

Emergency SOS5

International
emergency calling13

Fall Detection and
Crash Detection5

 

50m Water resistant

Swimproof15

 

 

GPS

Available cellular
connectivity8

Supports Family Setup
(GPS + Cellular models)
Connect family members
who don’t have an iPhone
9

Up to 18 hours17

Up to 36 hours in
Low Power Mode17

Fast charging19

New

Apple Watch
Ultra 2

The most rugged
and capable.

Buy

49mm titanium
case size

Carbon-neutral
combinations available

Always-On Retina display
Up to 3000 nits

S9 SiP

Double tap gesture

Precision Finding
for iPhone

Blood Oxygen app3

ECG app4

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

Temperature sensing6

Cycle Tracking
with retrospective
ovulation estimates7

Emergency SOS5

International
emergency calling13

Fall Detection and
Crash Detection5

Siren

100m Water resistant

Swimproof1

High-speed water sports

Recreational dive to 40m

Precision
dual-frequency GPS

Cellular
connectivity8

Supports Family Setup
(GPS + Cellular models)
Connect family members
who don’t have an iPhone
9

Up to 36 hours18

Up to 72 hours in
Low Power Mode18

Fast charging20

Compare all models