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MacBook Pro

14-inch model now with M6.

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Side profile of MacBook Pro, silver, referencing the M6 chip

iMac

Allllll that. And a brand-new chip.

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Seven iMac models in colors green, yellow, orange, pink, purple, blue, and silver, in an accordion arrangement

iPhone Duo

Hello, hello.

Available starting October 30

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen.

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.*

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

iPad mini

More than a little awesome.

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iPad mini, black, front screen showing blue abstract design

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band