PRESS RELEASE
13 October 2026
Apple unveils the new Apple TV 4K
Faster performance and an even more immersive home theater setup elevate the entertainment experience
CUPERTINO, CALIFORNIA Apple today announced the next generation of Apple TV 4K, delivering its most immersive home theater experience yet. The new Apple TV 4K delivers even faster performance. As a home hub, the new Apple TV 4K also makes managing Apple Home easier than ever, offering seamless control of accessories and scenes.
The new Apple TV 4K is coming soon to The Philippines.
“The new Apple TV 4K is our most immersive home theater experience yet,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “Pair it with HomePod for the best surround sound setup we’ve ever offered, and it makes managing your Apple Home accessories easier than ever. Now, alongside HomeView and HomePod mini 2, it’s part of the most connected Apple Home we’ve ever built.”
Faster Performance
The A19 chip in the new Apple TV 4K delivers up to 50 percent faster CPU performance and up to 2x faster GPU performance than the previous generation, for greater responsiveness, faster navigation, and smoother animations. The A19 chip also includes a new, dedicated AV1 decoder, enabling more efficient, high-quality streaming while using less bandwidth.
The new Apple TV Remote keeps its familiar design while adding Find My support with Precision Finding and an option to play a sound on the remote — making it far easier to locate.1
A Powerful Home Hub
The new Apple TV 4K continues to serve as a powerful home hub, giving users control of their smart home accessories from anywhere.3 With a compatible doorbell, notifications appear directly on the TV so users can see who’s at the door, speak with them, and control other accessories like unlocking the door — all without interrupting what they’re watching. Apple TV 4K supports automations, guest mode, and secure local processing of HomeKit Secure Video, giving users even more ways to stay connected to their home. And with built-in Wi-Fi and Thread, Apple TV 4K can seamlessly connect and control a user’s smart home.
More Ways to Enjoy the Living Room
Apple TV 4K is more than just a way to watch — it’s a home essential that transforms the living room to reflect what users want in the moment. With Apple Fitness+, the living room becomes a workout studio, while Apple Arcade and the App Store’s library of games turn it into a home arcade. With the Apple TV app, users can stream hundreds of Apple Originals, including thrilling dramas, epic sci-fi, and feel-good comedies, as well as live sports such as Formula 1® in the U.S., Major League Soccer, and Friday Night Baseball.4 Users can also make FaceTime calls with Continuity Camera, view photos, and do even more, all from the big screen.5 With an iPhone or iPad, users can now customize how their iCloud photos appear on Apple TV, making it easy to set up personalized Memories & Slideshows or Portraits screen savers without making their entire library visible. Plus, a new screen saver shuffle feature automatically rotates between categories so there is always something new to see.
Apple TV 4K and the Environment
Apple TV 4K was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. Apple TV 4K features 100 percent recycled gold plating and tin solder in all Apple-designed printed circuit boards, and 100 percent recycled rare earth elements in all magnets. The thermal module is made with 80 percent recycled aluminum, while the enclosure of the Apple TV Remote includes 100 percent recycled aluminum. Apple TV 4K meets Apple’s high standards for energy efficiency and safe chemistry.
Pricing and Availability
- Apple TV 4K is coming soon to customers in The Philippines.
- Apple TV 4K (4th generation) is available for ₱21,990.
- The new Apple TV Remote is compatible with Apple TV HD and Apple TV 4K, and is also available for purchase separately. Find My support is available on the Apple TV Remote (2nd generation or later).
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- Find My support is available on the Apple TV Remote (2nd generation or later). Precision Finding works on the Apple TV Remote (4th generation) paired with iPhone Duo, iPhone Air, or iPhone 17 or later (excluding iPhone 17e) running the latest iOS software; availability varies by region. Playing a sound to locate the remote is exclusive to the newest Apple TV Remote.
- Compatible smart home accessories sold separately.
- Subscription may be required to access some content. Live sports subject to blackouts. Title and application availability subject to change. Some applications are not available in all areas.
- Available on compatible iPhone and iPad devices with Apple TV 4K (2nd generation or later) running the latest operating system software.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from Apple’s calculations.