Carbon Planet
The Power of Podcasting
A key aspect of the company that Sag and his team are constantly seeking to reinforce is its personality - demonstrating to customers and partners that Carbon Planet comprises people who are passionate about what the company is striving to achieve. One of the highly effective ways in which this is being done is through podcasting.
Using Apple GarageBand to create podcasts, which are posted to the company's Web site, Carbon Planet is reinforcing its commitment to a dynamic information strategy. Sag explains: "We are people working on a planet-changing mission; and the enthusiasm comes across much, much more when you see and hear us via a podcast.
"Already, we're putting together a schedule of interviews with people who have something of interest to say about the environment. The focus is to provide people around the world with a rich information experience about Carbon Planet, what we're trying to achieve and the global environment. Tools, such as Ecto and GarageBand give us the ability to do just this."
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