iPod shuffle Now Just A$65 inc GST Recommended Retail Price
New 2GB Model Priced at A$89 inc GST Recommended Retail Price
SYDNEY, Australia—20 February 2008—Apple today announced that its iPod shuffle, the world’s most wearable music player, is now even more affordably priced at RRP A$65 inc GST and that it is introducing a new 2GB model of the iPod shuffle for RRP A$89 inc GST. The popular iPod shuffle weighs just 15.6 grams, is 27.3 mm x 41.2 mm and features an aluminium design with a built-in clip and comes in five colours—silver, blue, green, purple and a (PRODUCT) RED special edition.
“At just A$65, the iPod shuffle is the most affordable iPod ever,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing. “The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle.”
The iPod is the world’s most popular family of digital music players with over 140 million sold. The lineup includes iPod shuffle, the world’s most wearable iPod; iPod classic holding up to 40,000 songs*; the incredible iPod nano with video playback and the breakthrough iPod touch with a revolutionary Multi-Touch™ user interface. iPod owners can choose from a vast ecosystem of accessories with over 4,000 products made specifically for the iPod including cases, fitness accessories, speaker systems and iPod connectivity many popular makes of motor vehicles.
Pricing & Availability
The new 1GB iPod shuffle is available immediately for a recommended retail price of A$65 inc GST
through the Apple Store (www.apple.com.au) and
Apple Authorised Resellers. The 2GB iPod shuffle will be available later this month for a
recommended retail price of A$89 inc GST through the Apple Store (www.apple.com.au)
and Apple Authorised Resellers. iPod shuffle requires a Mac with a
USB 2.0 port, Mac OS X 10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port and
Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4 or
later.
*Music capacity is based on four minutes per song and 128-Kbps AAC encoding.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
Press Contacts:
Fiona Martin
Apple
fmartin@asia.apple.com
(02) 9641 8230
John Marx
Apple
jmarx@asia.apple.com
(02) 9641 8399
NOTE TO EDITORS: For additional information visit Apple’s PR website.
Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, Multi-Touch, Apple Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.