Apple Introduces Apple TV 3.0 Software With Redesigned User Interface
Enjoy iTunes LP, Genius Mixes & Internet Radio on Your HD TV
SYDNEY, Australia—30 October 2009—Apple today introduced new Apple TV 3.0 software featuring a redesigned main menu that makes navigating your favourite content simpler and faster, and makes enjoying the largest selection of on-demand movie rentals and purchases, TV shows, music and podcasts from the iTunes Store even better on your TV. You can now enjoy iTunes LP in stunning fullscreen with your Apple TV, as well as listen to Genius Mixes and Internet radio through your home theatre system. The new Apple TV software is available immediately free of charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just recommended retail price A$329 inc GST.
“The new software for Apple TV features a simpler and faster interface that gives you instant access to your favourite content,” said Eddy Cue, Apple’s vice president of Internet Services. “HD movies from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including Genius Mixes and Internet radio.”
The redesigned main menu on Apple TV gives you instant access to your favourite content. Recently rented or purchased movies, as well as other content including TV shows, music, podcasts, photos and YouTube, are accessible directly from the new main menu. The new software also allows Apple TV users to enjoy stunning fullscreen iTunes LP, including great new movie titles such as “Star Trek” and albums such as Norah Jones’ “Come Away With Me (deluxe version)” and The Doors’ “40th Anniversary Mixes”. iTunes LP is the next evolution of the music album, delivering a rich, immersive experience for select albums on the iTunes Store by combining beautiful design with expanded visual features like live performance videos, lyrics, artwork, liner notes, interviews, photos, album credits and more.
Now Apple TV users can enjoy Genius Mixes through their home theatre system and listen to up to 12 endless mixes of songs that go great together, automatically generated from their iTunes library. Customers can also enjoy Internet radio, allowing them to browse and listen to thousands of Internet radio stations, as well as tag favourite stations to listen to later. Apple TV’s support of HD photos is enhanced with iPhoto Events, which simplifies finding your favourite photos on Apple TV, as well as iPhoto Faces, which gives access to photos organised by people identified in iPhoto.
Apple TV users have direct access to a catalogue of Hollywood films on iTunes including stunning HD video available to rent. Users can also choose from a selection of 11 million songs and thousands of music videos and TV episodes to purchase directly from their Apple TV or browse and enjoy the iTunes Store podcast directory of over 175,000 free video and audio podcasts. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user’s computer for enjoyment on their Mac or PC or all current generation iPods or iPhones.* iPod touch or iPhone users can download the free Remote app from the App Store to control their Apple TV with a simple tap or flick of the finger.
Pricing & Availability
The new Apple TV software is available as a free automatic download to all Apple TV customers. The 160GB Apple TV is available from the Apple Store (www.apple.com.au), Apple’s retail stores and Apple Authorised Resellers for a recommended retail price of A$329 inc GST. Apple TV requires an 802.11bg/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. Video availability varies by country.
Apple TV easily connects to a broad range of widescreen TVs and home theatre systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed Wi-Fi, Apple TV automatically plays your iTunes content without setup or management.
*Movie rentals work on iPod classic, iPod nano with video, iPod touch, iPhone, iPhone 3G and iPhone 3GS.
Apple ignited the personal computer revolution in the 1970s with the Apple II and re-invented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
(02) 8987 8230
Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple TV, iTunes, iPhoto, iPod touch, iPhone, Apple Store, iPod classic and iPod nano are trademarks of Apple. Other company and product names may be trademarks of their respective owners.