Apple Retail Store. Come to shop. Return to learn.

iPhone 4S

Now available for walk-in purchases on a first-come, first-served basis. Or reserve yours now and we’ll have it for you tomorrow.

Reserve What to bring when buying your iPhone
Learn more about iPhone 4S

Buy your iPhone from the people who know iPhone best.

We offer a variety of rate plans from Optus, Telstra and Vodafone. So when you come in, we can check your upgrade eligibility, help you choose the carrier and rate plan that’s right for you, activate your iPhone and answer all your questions.

We’ll set it up for you.

Only the Apple Store offers Personal Setup. We’ll show you some of the key features of your new iPhone, transfer contacts from your old device, set up your email and get you started with iCloud. We’ll also help you shop the App Store and download apps that match your interests. So you’ll be up and running with your new iPhone before you leave the store.

Come back for free support and workshops.

To get to know your iPhone even better, join us for free workshops created for new owners. In our Getting Started workshop, you’ll learn all the basics and come away with tips and tricks. Our Going Further workshop will help you take your skills to the next level. And if you have a technical question, you can visit the Genius Bar for free advice and support*.

What you need to know when buying iPhone.

Before You Arrive

  • Upgrade your existing iPhone to the latest iOS release. Just connect your iPhone to your Mac or PC and follow the onscreen instructions in iTunes.
  • Back up the data on your existing iPhone to iCloud or your computer. For instructions on how to back up your iPhone, read this Support page.
  • Create a new Apple ID if you don’t already have one by visiting the Apple ID page.

What to Bring with You

Outright Purchase:

  • Photo ID if requiring a Micro-SIM for your iPhone 4 or iPhone 4S.

Pre-Paid for Optus, Telstra and Vodafone:

  • Valid primary ID such as a driver's licence or passport that includes your photograph, signature and primary address.

Post-Paid rate plan1 for iPhone purchase and activation:

Current Optus, Telstra and Vodafone customers:

  • Valid primary ID such as a drivers licence or passport that must include your photograph, signature and primary address.
  • Current account details for the account under your name.

New Optus, Telstra and Vodafone customers:

  • Valid primary ID such as a driver's licence or passport that must include your photograph, signature and primary address.
  • Valid secondary ID such as a utility bill, health card or credit card.
  • The combination of primary and secondary ID must equal 100 points or more.

Upgrade options for current iPhone owners and existing Optus, Telstra or Vodafone customers:

There are a variety of upgrade options for existing customers. To learn more about upgrading, check with your local Apple Retail Store for more details. Upgrade or termination fees and other charges may apply.

Business customers:

The Apple Retail Store provides iPhone solutions for business with Optus and Telstra. To have your business email set up on your iPhone, first check with your IT manager and then bring your account details to your local Apple Retail Store. Customers who wish to purchase an iPhone under a corporate account can do so by contacting their carrier directly.

iPhone Warranty

iPhone comes with 90 days of complimentary telephone technical support2. In addition, your iPhone, its rechargeable battery and all included accessories are covered against defects for a full year from the purchase date by a limited hardware warranty.

AppleCare for iPhone

AppleCare for iPhone extends your coverage to two years from the original purchase date of your iPhone. With AppleCare for iPhone, Apple experts can help troubleshoot issues over the phone or at an Apple Retail Store. They’ll answer questions about iOS, Apple iPhone apps such as Mail, iMessage and Calendar, and help you solve interconnectivity issues between your iPhone and Mac or PC. And if your iPhone needs service under the plan, Apple technical support representatives can even set up a repair during the same call. AppleCare for iPhone is just A$99 RRP inc GST.3

Return Policy

If you are not fully satisfied with your iPhone purchase, you can return your undamaged iPhone within 14 days of purchase for a full refund. Learn more about iPhone sales policies.

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Read frequently asked questions.

Which mobile phone carriers provide iPhone service?

Optus, Telstra and Vodafone are the mobile phone carriers for iPhone in Australia.
View the Optus coverage map
View the Telstra coverage map
View the Vodafone coverage map

Do existing iPhone 4 accessories work with the new iPhone 4S?

Yes, all iPhone 4 accessories work with iPhone 4S.

If I lose my iPhone, can I buy a replacement iPhone?

Yes. You can purchase a replacement iPhone from the Apple Online Store, an Apple Retail Store or your carrier’s store. Your price will depend on whether you qualify for a carrier subsidy. You can also purchase an unlocked iPhone from the Apple Online Store or Apple Retail Store and you can obtain a micro-SIM card from the Apple Retail Store as well as supported GSM carrier.

If I already have a contract, how can I find out the price I’ll pay for a new iPhone?

The fastest way to find out about the price you’ll pay for a new iPhone is to contact a carrier. Your carrier will let you know whether you qualify for the lowest price or for an early upgrade or full upgrade price.

Can I transfer my current phone number?

Yes. When you purchase your iPhone, you’ll be instructed on how to transfer your current number. You can keep using your existing phone until your new iPhone arrives and you set it up. Then you can start making calls on the new iPhone using your current phone number. If you are switching carriers, termination fees may apply. Please contact your current carrier for details.

Can I use my current rate plan with an iPhone?

You may be able to keep your current voice plan, but you are also required to have a data plan.

Can I use an iPhone when traveling internationally?

iPhone 4S is a world phone, so you can use it almost anywhere. You can roam on GSM networks in 200 countries around the world. Contact your mobile phone carrier for more information regarding international roaming policies and rates.

  1. New one or two-year contract required; check with your carrier for full details. Qualified customers only. Credit check required. Must be 18 or older. Visit www.optus.com.au for Optus, www.telstra.com.au for Telstra or www.vodafone.com.au for Vodafone to check network coverage in your area. Customers who now or will receive service under a corporate account and wish to purchase iPhone need to contact their mobile service provider directly. Transferring your mobile number from another mobile service provider may terminate your service with your existing mobile service provider. Termination fees and other charges may apply. Check with your existing mobile service provider for more details.
  2. The benefits described are in addition to any legal rights provided by consumer protection laws in your jurisdiction. Service coverage is available only for the iPhone and its original included accessories for protection against (i) defects in materials or workmanship; and (ii) battery depletion of 50 percent or more from original specification. Replacement equipment that Apple provides as part of the repair or replacement service may be new or equivalent to new in both performance and reliability. See terms at www.apple.com/legal/applecare/appforiphone.html for full details.
  3. AppleCare benefits are in addition to any legal rights provided by consumer protection laws in your jurisdiction. AppleCare is subject to acceptance of the Terms and Conditions. AppleCare must be purchased together with new covered equipment. Purchase of the plan is not required to purchase the covered equipment. For complete details, see terms at www.apple.com/legal/applecare/appforiphone.html.

*Space is limited and available on a first-come, first-served basis.