Get iPhone from the people who really get it.

Let the people who know iPhone best help you pick the right rate plan, transfer your contacts, set up your email, and more. Buy iPhone at your favorite Apple Retail Store. Or choose in‑store pickup when you buy online, and we’ll have your order waiting for you.

We’ll help you choose a
rate plan and carrier.

We offer plans with the same rates available directly from the carriers. We’ll take the time to understand your needs. And we won’t recommend one carrier over another, or push you to buy more minutes than you need. Check upgrade eligibility

We’ll set it up for you.

We’ll activate your iPhone in the store. Then we’ll transfer contacts from your old device, set up your email, and get you started with iCloud. We can even help you browse and download apps from the App Store. So your iPhone will be set up and ready to use before you leave.

Come back for free workshops.

Let us show you some of the features of iOS 6 and apps that make the everyday things you do even more incredible with iPhone. At our workshops, you can also learn how to set up a free iCloud account, create slideshows with iPhoto, edit home movies with iMovie, and more.

What to bring when activating iPhone in the store.

  1. 1

    Your current mobile phone.

    If you’re upgrading from another iPhone, remember to back up your data to your computer or iCloud. You’ll also want to take note of your Apple ID.

  2. 2

    Your carrier information.

    If you currently have a wireless account, be sure to bring along your password, Social Security number, and any other relevant account information.

  3. 3

    Two forms of identification.

    You’ll need valid primary and secondary IDs, and the first and last names on both must match.
    View acceptable forms of ID

  1. Service coverage is available only for the iPhone and its original included accessories for protection against (i) defects in materials or workmanship (ii) battery depletion of 50 percent or more from original specification, and (iii) up to two incidents of accidental damage from handling, each incident being subject to a $49 service fee. Replacement equipment that Apple provides as part of the repair or replacement service may be new or equivalent to new in both performance and reliability. See terms at www.apple.com/legal/applecare/applecareplusforiphone.html for full details.
  2. AppleCare+ benefits are in addition to any legal rights provided by consumer protection laws in your jurisdiction. AppleCare+ is subject to acceptance of the Terms and Conditions. The company obligated under appleCare+ in the United States is AppleCare Service Company, Inc., and Arizona corporation and wholly owned subsidiary of apple Inc., doing business in Texas as Apple CSC Inc. AppleCare+ must be purchased together with new covered equipment. Purchase of the plan is not required to purchase the covered equipment. For complete details, see terms at www.apple.com/legal/applecare/applecareplusforiphone.html.