Aperture images

CUPERTINO, California - March 28th, 2008

Apple today released Aperture 2.1, which introduces an open plug-in architecture that makes it easy for photographers to use specialised third-party imaging software right from within Aperture. Available today as a free software update, Aperture 2.1 includes the Apple-developed plug-in, Dodge & Burn, which adds brush-based tools for dodge (lighten), burn (darken), contrast, saturation, sharpen and blur. Over the coming months, third-party software developers will deliver image editing plug-ins for localised editing, filters and effects, noise analysis and reduction, fisheye lens correction and more.

“The image quality in Aperture 2 has won over the most demanding photographers”, said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “Now, thanks to our open plug-in architecture, users can access an entire industry’s worth of imaging expertise without ever leaving Aperture”.

“To date, maybe two percent of my photographs needed to be touched up outside Aperture”, said John Stanmeyer, founding member of the VII Photo Agency and contributing photographer for Time and National Geographic magazines. “Now that I can dodge and burn right within Aperture’s new plug-in, I can’t imagine when I’ll have to open any other application to tone my images”.

By clicking on one or more images within Aperture, users can choose from a menu of installed plug-ins and apply specialised imaging operations to either TIFF or RAW images. Apple is working closely with key developers to bring the most requested plug-ins to Aperture such as:

• Nik Software’s Viveza plug-in, powered by U Point technology, which provides a powerful, precise and easy way for photographers to selectively control and adjust colour and light in their digital images;
• PictureCode’s Noise Ninja plug-in that delivers advanced high ISO noise analysis and reduction;
• Digital Film Tools’ Power Stroke plug-in that features a simple, stroke-based interface to quickly mask and intuitively perform targeted adjustments;
• The Tiffen Company’s Dfx plug-in that provides an expansive suite of creative filters and effects;
• dvGarage’s dpMatte plug-in, which is a high performance chroma key tool for creating seamless composites, and the HDRtoner plug-in that enables the selection of multiple photos to create a single high dynamic range (HDR) image; and
• Image Trends’ plug-ins that include Fisheye-Hemi to quickly and effortlessly correct fisheye lens distortion, ShineOff which automatically removes shine from faces and PearlyWhites that automatically whitens and brightens teeth.

Pricing & Availability:
Aperture 2.1 is available immediately as a free software update to current Aperture 2.0 users. Full system requirements and more information on Aperture can be found at http://www.apple.com/uk/aperture. Information and availability for third-party imaging plug-ins can be found at http://www.apple.com/uk/aperture/resources, http://www.apple.com/uk/downloads and at the Aperture community site http://www.aperturepluggedin.com.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

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