Apple Retail Store. Come to shop. Return to learn.

iPhone. It’s easy to get yours.

When you come into the Apple Retail Store, we'll get you activated fast at our iPhone Activation Zone. Before you leave, we'll get you set up to make calls, browse the web and receive personal email right on the spot.

What you need to purchase and activate iPhone:


New iPhone owners


Pay & Go plans:


  • UK credit or debit card (with account number and sort code)
  • PAC code from your current network if you want to keep your existing phone number with O2 or Orange

Pay Monthly rate plans*, in addition to the above, you'll also need:


  • Proof of current address (driving licence or recently paid utility bill)
  • To agree to pay your monthly O2 or Orange bill via direct debit

If you have recently moved or think additional documentation may be required to complete your credit check, please bring any of the following items showing your full name and current address and dated within the last three months:

  • Utility bill
  • Bank statement or building society statement
  • Council tax statement or bill

Current iPhone owners and existing O2 & Orange customers

There are a variety of upgrade options for existing customers. To learn more about upgrading to iPhone, please visit your local Apple Retail Store.

Business customers.

Current and new iPhone users who now receive or will receive service under a corporate account and wish to purchase iPhone need to contact O2 or Orange directly. Also, if you want your iPhone to access your business email account, check with your IT manager first.

What to expect.

If you've reserved your iPhone, we will set it aside on the date you nominate and have it waiting for you in-store**

Apple iPhone

* New minimum term contract required. Qualified customers only; credit check required; must be 18 or older. Current and new iPhone users who now or will receive service under a corporate account and wish to upgrade to or purchase iPhone need to contact O2 or Orange directly.
** If you do not collect your iPhone on the specified date, your reservation will be cancelled and the iPhone will be returned to stock.