Reserve yours online and we’ll have it waiting for you. Certain models are also available at the Apple Retail Store on a first-come, first-served basis.* Make a reservation
Get the right iPhone, plan and payment option. We'll take the time to understand your needs and help you find the right choice.
You can recycle your iPhone at the Apple Retail Store and get immediate credit for its value towards the purchase of a new one.**
Whether you’re buying a new iPhone, upgrading from your current iPhone or switching to iPhone, we’ll transfer contacts from your old device, set up your email and get you started with iCloud. We can also help you browse and download apps from the App Store. So your iPhone will be set up and ready to use before you leave the store.
You’ll need a valid UK bank card to verify your address and set up a direct debit.
Make sure you bring along your UK driving licence or a valid UK or international passport.
If you’re upgrading from another iPhone, remember to back up your data to your computer or iCloud. You’ll also want to take note of your Apple ID.
*Supplies may be limited.
**Your iPhone must be in good working condition and able to power on. You must be at least 18 years old to be eligible for a credit. Value of your current iPhone will be applied towards purchase of a new iPhone. Offer may not be available in all stores. Full terms and conditions available at the Apple Retail Store.