Get iPhone from the people who really get it.

Buy it now at your favourite Apple Retail Store. When you come in, we’ll help you pick the right tariff, transfer your contacts, set up your email and more.

We’ll help you choose a tariff and carrier.

We offer tariffs with the same rates available directly from the carriers. We’ll take the time to understand your needs. And we won’t recommend one carrier over another, or push you to buy more minutes than you need.

Or if you’re buying an unlocked iPhone, we offer special financing options to help you spread out the payments. Just speak to a Specialist at the store, and bring the required forms of ID.

We’ll set it up for you.

We’ll activate your iPhone in the store. Then we’ll transfer contacts from your old device, set up your email and get you started with iCloud. We can even help you browse and download apps from the App Store. So your iPhone will be set up and ready to use before you leave.

Come back for free workshops.

Let us show you some of the features of iOS 7 and apps that make the everyday things you do even more incredible with iPhone. At our workshops, you can also learn how to set up a free iCloud account, create slideshows with iPhoto, edit home movies with iMovie and more.

What to bring when activating iPhone in the store.

  1. 1

    Your bank information.

    You’ll need a valid UK bank card to verify your address and set up a direct debit.

  2. 2

    An official photo ID.

    Make sure you bring along your UK driving licence or a valid UK or international passport.

  3. 3

    Your current mobile phone.

    If you’re upgrading from another iPhone, remember to back up your data to your computer or iCloud. You’ll also want to take note of your Apple ID.