Apple Watch

Explore the lineup.

  • New

    Apple Watch Series 12

    Apple Watch Series 12, available in ceramic case material, pearl white and night blue colours, aluminium case material, dark bronze, light gold, black, and space grey colours, titanium case material, natural and radiant gold colours
    • Dark bronze
    • Light gold
    • Black
    • Space Grey
    • Radiant gold
    • Natural
    • Pearl white
    • Night blue

    The ultimate way to
    watch your health. 

  • New

    Apple Watch Ultra 4

    Apple Watch Ultra 4, available in titanium case material, natural and black colours
    • Natural
    • Black

    The ultimate sports
    and adventure watch.

  • Apple Watch SE 3

    Apple Watch SE 3, available in aluminium case material, midnight and starlight colours
    • Midnight
    • Starlight

    Essential health features
    at a great price.

Why Apple is the best place to buy Apple Watch.

  • Apple Trade In

    Save with Apple Trade In.

    Get credit towards your next Apple Watch when you trade in an eligible device.1

    Apple Watch, silver colour, right side exterior, side button, microphone hole, Digital Crown

  • Education

    Save on Apple Watch2 with education pricing.*

    University students and educators can save through the Apple Store.*

    Three Apple Watch devices: Apple Watch Series 12, aluminium case, dark bronze colour, heart health screen, Milanese Loop strap, dark bronze colour; Apple Watch Ultra 4, titanium case, natural colour, readiness screen, Ocean Band, translucent kelp colour (pale brownish-green); Apple Watch SE 3, aluminium case, starlight colour, sleep score screen, Sport Band, sand colour (pale tan)

  • Delivery and Pickup

    Fast, free delivery.

    Or pick up available items at an Apple Store.

    White Apple bag, grey handle, grey Apple logo centred

  • Personal Setup

    Get to know your new Apple Watch.

    Learn how to get the most out of your new Apple Watch with a free one-to-one Personal Session.

    Apple Watch icons: Smart Stack, health, Digital Crown dial, Workout, cinema mode

  • Apple Store App

    Explore a shopping experience designed around you.

    Use the Apple Store app to get a more personal way to shop.

    Apple Store app

Make it personal.
Make it pop.

Discover new straps in a fresh mix of materials, colours and patterns.

Shop Apple Watch straps
Apple Watch straps: Sport Loop, burgundy plaid colour, Ocean Band, translucent grey colour, Sport Band, olive colour, Braided Sport Loop strap, magenta colour, Milanese Loop strap, dark bronze colour

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    iPhone 18 Pro, Apple Watch Ultra 4, Workout app with fitness insights open

Apple Watch