It’s made from strong, beautiful materials like aluminium and glass. It comes with the latest technology — powerful processors, advanced graphics and fast memory. And it has features you won’t find on a PC. So from the outside in, a Mac is designed to be a better computer.
It’s designed to be a better computer.
When you buy a computer, you want it to last. And a Mac will. That’s because a Mac is designed and built to be as reliable as it is beautiful.
Designed to last.
A Mac is designed for a long, productive life. Apple designers and engineers spend countless hours ensuring that each Mac is precisely built — inside and out. From the down-to-the-micron fit of each internal component to the finish of the enclosure, every detail matters. Take MacBook Pro, for example. Its unibody enclosure is machined from a solid block of aluminium. The result is a MacBook Pro that is thin and light, looks polished and refined, and feels strong and durable.
Watch the unibody video
Born to perform.
To make a better computer, only quality components and materials will do. That’s why every Mac contains a hard drive, memory, graphics processor, even a power supply specifically chosen to give you the best performance possible. And materials like aluminium and glass (in iMac and MacBook Pro) or rugged polycarbonate (in MacBook) keep all those high-performance components safe and sound.
Charge today and five years from today.
Getting a few hours of battery life from a notebook is good. But for a Mac, good isn’t good enough. On a single charge, you can get up to 7 hours on the MacBook and every MacBook Pro model.1 That means you can power through a day of work or a day of classes without stopping to find the nearest power point. And the battery inside MacBook and MacBook Pro can be recharged up to 1,000 times — enough for about five years of typical usage — and lasts nearly three times the lifespan of typical notebook batteries.2
It’s a revolution in the way notebooks are made. From a single piece of aluminium comes the unibody enclosure — a breakthrough in notebook design.
It’s packed with innovative features.
A Multi-Touch trackpad, a wireless keyboard and wireless mouse, and a built-in camera — just to name a few. On a Mac, innovation extends to features you might not expect.
Multi-Touch trackpad.
The Multi-Touch trackpad on every Mac notebook lets you use one or more fingers to interact with your documents, images and applications. Use two fingers to move smoothly up and down a page with inertial scrolling. Pinch to zoom in and out. Rotate an image with your fingertips. Swipe with three fingers to flip through your photo libraries. Swipe with four fingers to show your desktop, view all open windows or switch applications.
Watch the trackpad video
Wireless keyboard and wireless Magic Mouse.
The new iMac comes with the Apple Wireless Keyboard and Magic Mouse — the world’s first Multi-Touch mouse — for a beautifully clutter-free workspace.
Built-in FaceTime camera and mic.
Cleverly hidden behind the glass display of every iMac, MacBook, MacBook Air and MacBook Pro is a built-in FaceTime camera and mic. Using the FaceTime for Mac app, you can make FaceTime calls to other Intel-based Mac computers, iPad 2, iPhone 4 or the latest iPod touch.3 So you can stay in touch with friends and family no matter where they are.
MagSafe power connector.
Accidents happen. That’s why MacBook, MacBook Pro and MacBook Air feature a MagSafe power connector that breaks cleanly away from the notebook if you trip over the power lead.
Ambient light sensor.
To conserve power and relieve eyestrain, a built-in ambient light sensor automatically adjusts the screen brightness on MacBook Pro to suit the ambient light of whatever room you’re in. And it activates the backlit keyboard so you can type with ease in low-light conditions.
Multi-Touch Trackpad Gestures
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Tap to click
The entire trackpad is the button, so you have lots of space to click.
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Right click
Perform right-click functions by clicking a corner of your trackpad.
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Scroll
Use two fingers to move up and down or across a page with inertial scrolling.
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Pinch
Pinch to zoom in and out of photos, increase font sizes in web pages and more.
It features
the latest technology.
Fast Intel processors are standard on every Mac, so applications fly. Powerful graphics bring the latest 3D games to life. Ultra-fast Thunderbolt connects you to a world of high-speed peripherals. And 802.11n Wi-Fi gives you fast wireless connectivity.
Get great performance from every Mac.
Every Mac comes with the latest technology. From the small-but-mighty Mac mini to the powerhouse Mac Pro, all are equipped with blazing-fast Intel processors, high-performance graphics and high-speed DDR3 memory. And Mac OS X Snow Leopard is custom-made to take advantage of every bit of that technology. So no matter which Mac you choose, you get superior performance for just about everything you do: managing your photos, editing video, even playing graphics-intensive 3D games.
Thunderbolt. A Revolutionary I/O.
Ultra-fast and ultra-flexible, the Thunderbolt port features two 10-Gbps data channels for data transfer that’s up to 12 times faster than FireWire 800 and up to 20 times faster than USB 2.0. Part of the new MacBook Pro and the new iMac, Thunderbolt offers unprecedented expansion capabilities for a new generation of high-performance peripherals.
Connect fast. Connect easy.
With a Mac, you can connect to the Internet fast, thanks to 802.11n Wi-Fi.4 Like everything else about a Mac, joining Wi-Fi networks couldn’t be simpler. If you’ve previously connected to a network, your Mac automatically logs you in so you can send email, surf the web or video chat. Have a phone, headset, keyboard or mouse with Bluetooth wireless technology? They all connect to your Mac using its built-in Bluetooth 2.1 + EDR technology.
It’s designed with the environment in mind.
Apple is committed to designing products that have the least possible environmental impact. That’s why every Mac is energy efficient, free of many harmful toxins and highly recyclable.
Energy efficiency.
Because Apple designs both hardware and software, we can reduce our environmental footprint in ways others can’t. For starters, a highly efficient power supply reduces the amount of power wasted when bringing electricity from the wall to your Mac. Unlike a lot of PCs, a Mac uses energy-efficient hardware components that work hand in hand with the operating system to conserve power — even between keystrokes. The result: every Mac meets the strict energy efficiency requirements set by the EPA’s ENERGY STAR programme, and every Mac sold in the US has earned the highest rating of EPEAT Gold.5
Fewer toxic substances.
Apple is always working to eliminate toxic substances in the Mac. And that’s by choice. We aren’t waiting for legislation to ban harmful substances like arsenic, brominated flame retardants (BFRs), mercury, phthalates and polyvinyl chloride (PVC). That’s why all Mac displays are mercury and arsenic free, and internal components are PVC and BFR free.
Recyclability.
When a Mac reaches the end of its long life, the materials it’s made from — like aluminium, glass and polycarbonate — make it highly desirable to recyclers. And you can recycle your old computer free when you buy a new Mac.
Come in and try a Mac.
To really understand why you’ll love a Mac, you need to experience one for yourself.
Visit your nearest Apple Retail Store.
Locate an Apple Store near you and see firsthand all the amazing things a Mac has to offer.
Talk to a Specialist.
The world’s most knowledgeable Apple people can help you get to know our products and answer your questions.
Talk to an Apple Specialist.
Get Mac advice from anywhere.
Call 0800 048 0408.
Speak directly to a knowledgeable Apple Specialist over the phone any time of the day.
