The 27-inch 5K Retina Studio Display is the perfect Mac creative partner — with a 12MP Ultra Wide camera, three studio-quality mics, and six speakers.
Pro Display XDR. A new 32-inch Retina 6K display with extreme brightness, contrast, color accuracy, and HDR that transforms the way you work.
Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.
iOS 17 brings new features for more expressive communication, simplified sharing, and a new full-screen experience for your iPhone.
With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.
Compare features and technical specifications for iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone SE, and many more.
Trade in your eligible Mac for credit toward a new 13-inch or 15-inch MacBook Air laptop. Select a model or customize your own. Buy now at apple.com.
iPhone 15 and iPhone 15 Plus. Dynamic Island. 48MP Main camera with 2x Telephoto. All-day battery life. USB-C. 6.1” and 6.7” sizes.
Purchase your next iPhone from the Apple Store. Get answers about carriers, offers, payments, trade-in, setup, and more.
The new iPad Air has an all-screen design, 10.9″ display, M1 chip, Center Stage, works with Apple Pencil and Magic Keyboard, and comes in five colors.
Get AED 330 - AED 2,220 off a new Mac Studio when you trade in an eligible Mac. Select a model or customise your own.
iPhone 15 Pro and iPhone 15 Pro Max. Titanium design. A17 Pro chip. Action button. 48MP Main camera. USB-C.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, and iPhone 15 Plus.
AirPods Pro (2nd generation) — Adaptive Audio, up to 2x more Active Noise Cancellation, Transparency mode, and Personalized Spatial Audio.
Get AED 150 - AED 2,070 off iPhone 13 when you trade in an iPhone 7 Plus or newer. Buy now with free delivery.
Apple today announced iOS 17, a major release that upgrades the communications experience across Phone, FaceTime, and Messages.
https://www.apple.com/ae/newsroom/2023/06/ios-17-makes-iphone-more-personal-and-intuitive/
Apple today announced new health features in iOS 17, iPadOS 17, and watchOS 10, expanding into two impactful areas across platforms.
https://www.apple.com/ae/newsroom/2023/06/apple-provides-powerful-insights-into-new-areas-of-health/
iOS 17 makes iPhone even more personal and intuitive with StandBy, easier sharing with AirDrop, and more, and is available as a free software update.
https://www.apple.com/ae/newsroom/2023/09/ios-17-is-available-today/
iPhone 15 Pro and iPhone 15 Pro Max are designed with aerospace-grade titanium, delivering Apple’s lightest Pro models ever.
https://www.apple.com/ae/newsroom/2023/09/apple-unveils-iphone-15-pro-and-iphone-15-pro-max/
Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish.
https://www.apple.com/ae/newsroom/2023/09/apple-debuts-iphone-15-and-iphone-15-plus/
Apple today introduced the new Mac Studio and Mac Pro, the two most powerful Macs ever made.
Apple today introduced the 15-inch MacBook Air, the world’s best 15-inch laptop.
https://www.apple.com/ae/newsroom/2023/06/apple-introduces-the-15-inch-macbook-air/